Sasha R.

Your lifecycle program should not depend on someone handing your email marketer a task list every week. I help Shopify and ecommerce brands turn fragmented customer data, underperforming Klaviyo accounts, and inconsistent campaigns into lifecycle systems built to generate measurable revenue. I work across both strategy and execution. That means I can identify what needs to happen, establish the priorities, build the roadmap, and lead the work through implementation, testing, and reporting. My work includes: • Klaviyo account audits and revenue baselines • Welcome, Browse Abandonment, Cart, Checkout, Post-Purchase, Winback, Replenishment, and Cross-Sell flows • Email and SMS lifecycle strategy • Campaign calendars and product-launch sequences • Customer segmentation and journey mapping • Email copy and creative direction • Deliverability, suppression, consent, and list-health reviews • Signup forms and list-growth strategy • A/B testing and performance optimization • Weekly lifecycle reporting and next-step recommendations • Shopify and Klaviyo data and integration reviews Recent work has included auditing and optimizing seven flows for a Shopify home decor retailer, separating Cart and Checkout recovery journeys, diagnosing deliverability and suspicious-profile issues, developing customer exclusions and suppression logic, and establishing lifecycle baselines across Klaviyo, Shopify, and retail data. I am particularly well suited for brands that: • Have meaningful customer data but are not using it strategically • Have flows in place but do not know whether they are configured correctly • Need someone to develop the campaign and testing roadmap • Are preparing for a product launch or seasonal growth period • Want a lifecycle partner who can lead the function instead of waiting for assignments My process begins with the foundation. I establish the current performance baseline, verify the data and customer events, identify revenue and customer-experience gaps, and prioritize the work based on impact. From there, I build and optimize the lifecycle system while documenting what was launched, what is performing, what is being tested, and what should happen next. Engagement options include paid lifecycle diagnostics, fixed-scope implementation projects, 90-day transformation engagements, and ongoing monthly retainers. Hourly support is reserved for clearly defined advisory or execution needs. If you are evaluating your current Klaviyo program, the first questions I will usually ask are: 1. What percentage of total revenue is currently attributed to email and SMS? 2. How much comes from automated flows versus campaigns? 3. Which customer and product events are reliably available? 4. Where are subscribers entering the lifecycle? 5. What launches, seasonal moments, or revenue goals should the system support? If those answers are unclear, that is where we start.