Sanjana K.

GOOD APPS DESERVE MORE USERS. I ELIMINATE THE GUESSWORK. Most iOS Android apps and Web Apps burn thousands of dollars a month on generic Meta and Google Ads, only to see high Cost-Per-Acquisition (CPA) and low retention. They don't have a product problem, they have a trust and distribution problem. I help mobile apps (iOS and Android), B2B SaaS, and DTC brands scale their user base and lower acquisition costs by replacing generic ad spend with high-intent creator partnerships, App Store Optimization (ASO), and multi-platform growth engines. Whether you need a Go-To-Market (GTM) launch strategy or want to scale an existing app, I build the foundational growth system that turns visibility into installs, and installs into recurring revenue. WHAT I HANDLE: iOS and Android App Store Optimization (ASO): Complete keyword research, metadata optimization, store listing conversion rate optimization (CRO), and A/B testing tailored specifically for Apple App Store and Google Play Store algorithms. Influencer and Creator-Led Growth: Sourcing, negotiating, and onboarding niche creators (YouTube, Instagram, LinkedIn) to drive trackable app installs, trial signups, and brand awareness. Paid User Acquisition (UA): Structuring full-funnel campaigns (Meta, LinkedIn, Apple Search Ads, Google UAC) that retarget organic creator traffic to drive bottom-of-funnel paid conversions. Go-To-Market (GTM) Launch Strategy: Product positioning, launch roadmaps, product-market fit (PMF) messaging, and localized audience targeting for new apps and SaaS products. RECENT GROWTH WINS (CASE STUDIES): Music GPT (AI Song Generator) Result: Achieved 100,000+ app downloads across iOS and Android. Strategy: Scaled user acquisition by combining high-impact creator partnerships with dual-platform ASO to drive massive organic adoption among content creators. MirrorMe App (Go-To-Market Early Launch) Result: Reached 5,000+ downloads in just 60 days during the early launch campaign across iOS and Android. Strategy: Positioned the app using targeted social proof, visual creator demonstrations, and store listing optimizations on both stores to drive rapid user acquisition right out of the gate. Predis.ai (B2B SaaS / AI Social Media Tool) Result: 100,000+ Android Downloads and 208K+ Single Video Views. Strategy: Executed a 4-platform creator strategy. Partnered with 8 YouTube tech creators (5M+ subs) to build B2B trust, layered 13 Instagram AI creators for awareness, and ran A/B tested LinkedIn Ads to convert free users into paid subscribers. B2B SaaS and DTC E-commerce Portfolio LeadsMagnet AI (B2B): Generated 2,200+ active paid subscriptions using a hybrid of Meta Ads and cold outreach. PetPlate and Ownkoti (DTC): Managed 80+ creators reaching a 1.5M+ combined audience, driving high-intent trials and direct revenue. MY WORKING STYLE: I don't take on projects destined to fail or execute tasks blindly. I start with a deep dive into your current acquisition channels, unit economics (LTV:CAC), and target audience. Send me your app link or book a 30-minute Consultation to audit your store listings and map out a customized growth campaign tailored to your budget.