Sanna S.

I help companies find out why their website or digital marketing isn't performing — and turn those findings into practical improvements. My work sits at the intersection of SEO & GEO (AI search), paid media, analytics and conversion. Rather than reviewing channels in isolation, I look at how organic visibility, ad traffic, website messaging, measurement and lead paths work together. You can hire me for: • SEO/GEO audits: search demand, intent, site structure and URL roles, internal linking, on-page issues, international SEO and hreflang review, plus a prioritized roadmap. • Google Ads and Facebook/Meta Ads audits: campaign structure, keywords and negatives, ads, targeting, budgets, traffic quality and conversion paths. • Analytics and CRO reviews: Google Search Console, Matomo, GTM understanding, conversion tracking, CTAs, forms and lead paths. • Keyword research, content architecture, B2B website content and landing pages in Finnish or English. • Practical implementation where it fits: WordPress, Gravity Forms, Stripe, PHP and CSS changes. My experience includes international B2B technology and software, healthcare/nonprofit and consumer e-commerce work. I can analyze, prioritize and make agreed changes — not just hand over a slide deck.