Adriano X.

Over $1M in Meta and Google Ads spend managed, and I write the ads that spend it. Long-form native ads and advertorials, built for DTC health and supplement brands. For about three years I've done direct response for nutraceutical offers in the US market: men's health, weight loss and blood sugar, the three verticals the platforms police hardest. One of those was my own supplement brand, paid for with my own money. On the account side: campaign structure, budget, creative, audience and keyword tests, and reading the numbers to decide what gets more money and what gets cut. On the creative side: angle, hook, story, mechanism, primary text and image, ready to run. Same desk for both, so the ad is written by someone who has watched cost per purchase move. My hit rate, since you'll ask. Out of 10 concepts, about 4 make sales. Of those that sell and get real budget, about 1 in 10 scales. That's roughly 1 in 25 from concept to scale. Anyone who gives you one number for all three is counting variations of a winner as separate wins. Some of the ad accounts from that work were restricted, and part of the reporting went with them. I'd rather be judged on a paid test. Right now I'm under contract on Upwork writing long-form native ads and presell pages for a supplement brand. How I work. Research comes first: reviews, forums, ad comments and the Ad Library for your niche. The ad gets written in your buyer's words, not mine. Every concept is clear enough for someone else to build. I also generate the images myself, built to look like a phone photo that belongs in the feed. Compliance is part of the draft, not a fix afterward, on Meta and on Google. Structure/function language, story instead of claims, and a safer alternate hook with every piece. I use AI and I'll tell you where: research, first drafts and volume. The angle, the judgment and the final cut are mine. Nothing reaches you that I haven't read line by line and fixed where it needed fixing. On calls I speak Portuguese and you hear English in real time through Google Meet. Everything written is in English. Also a licensed accountant in Brazil since 2010 (CRC/RS 73.436), running two accounting practices: technical-accounting opinions for litigation, loan and interest reviews, and Brazilian tax. Send me a link to the product. I'll reply with three angles I'd test first, each with its hook, and how I'd split the first test budget between them.