Bill P.

I help foodservice, restaurant technology, SaaS, and CPG companies win enterprise customers, build repeatable sales processes, and enter complex channels like QSR, Fast Casual, C-store, and Non-Commercial foodservice. I bring a combination that is difficult to find: firsthand operator-side foodservice experience plus hands-on enterprise technology sales leadership. I've spent 15+ years managing major national accounts, including ARAMARK/Avendra, Sodexo/Entegra, and Compass/Foodbuy, with responsibility for portfolios exceeding $250M. I also built the QSR and Fast-Casual channel from the ground up, converting Burger King, Wendy's, and Arby's into national programs and generating more than $20M in incremental revenue. On the technology side, I've built enterprise sales organizations from zero, recruited and coached account executive teams, implemented Salesforce and HubSpot, established pipeline and forecasting discipline, and led complex multi-stakeholder enterprise sales cycles. Where I can help • QSR & Foodservice Market Entry Strategy • Enterprise GTM Strategy & Account Planning • Foodservice Technology Sales Strategy • QSR Franchisor / Franchisee Channel Strategy • Non-Commercial Foodservice Strategy • C-Store Channel Strategy • Enterprise Sales Process & Pipeline Audits • MEDDPICC Implementation & Deal Coaching • Sales Forecasting & Pipeline Discipline • Sales Team Coaching & Development • ICP & Target Account Development • GTM Strategy for Early-Stage SaaS Companies Relevant results • Managed $250M+ national foodservice portfolio across ARAMARK/Avendra, Sodexo/Entegra and Compass/Foodbuy • Built QSR/Fast Casual channel from zero, converting Burger King, Wendy's and Arby's into national programs • Generated $20M+ incremental QSR revenue while displacing incumbent Coca-Cola and PepsiCo agreements • Generated $40M in revenue over two years at Endera while exceeding annual targets by 20% • Built Quikzer's commercial organization from zero and scaled an enterprise AE team to six people • Generated $2M+ in new ARR selling enterprise technology into hospitality and foodservice operators • Managed $20M+ C-Store P&L at Anheuser-Busch InBev • Managed 1,000+ C-Store, grocery and foodservice locations earlier in my career with Coca-Cola I work best with founders, CEOs, CROs, and sales leaders who need practical, operator-level expertise—not generic sales theory. If you're trying to break into QSR or foodservice, improve enterprise sales execution, or build a repeatable GTM motion, let's talk.