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Lorenzo P.
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Lorenzo P.

B2B Account Research | Buying Triggers, ICP & Qualified Lead Lists

Most lead lists match a filter. Mine find a reason to buy. I'm an economist and former BDR who closed US$72K in ARR, and I target from first principles: who buys, why now, and who signs. I think in distributions and probabilities, not job title plus company size. Before I build a list, I work out what your best customers actually look like, which events make them ready to buy, and which person inside the account owns the decision. Then I reject everything that only looks right. What I deliver • Account research: fit evidence, complexity signals, dated buying triggers, the buying committee, and a clear call to pursue, hold or reject. Every claim linked to its source. • Trigger-based lead lists: built from hiring signals, program launches, expansions, platform changes and your own customer data. • ICP rebuilds from your customer file: who really buys, which segments convert, which titles sign. Recent work For a fire safety training simulator manufacturer, I rebuilt targeting from their 743-customer file. Splitting purchases from rentals showed manufacturing and food plants rent 70 to 75% of the time, and about 79% of the people who sign are site-level EHS roles. That changed the offer, the titles we call and the accounts we skip. Tools: Apollo, LinkedIn Sales Navigator, company career sites, the Wayback Machine, page source for platform fingerprints, trade press and public records. Fluent English, high school in the US. Based in Brazil, working US hours. Title, rate and skills stay as in my last message. Should I make the changes on your Upwork profile through Chrome, or will you paste them yourself?

🇧🇷Florianopolis, Brazil$35/hr100% JSSSince Aug 2026
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Earnings and projects

MRR
$1.2k

Last 6 months ÷ 2, the fewest it counts (since Sep 2026)

World#41,260 / 412k
🇧🇷Country#551 / 4,647
Revenue, last 30 days
—

Read daily since Oct 20, under 30 days

Total earnings
$2.4k

Billed in all: $2.5k

World#318,046 / 412k
🇧🇷Country#3,555 / 4,647
Per project
$799

$1.2k in the last 6 months

World#141,701 / 412k
🇧🇷Country#1,539 / 4,647
Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇧🇷Country#908 / 4,647
Projects in all
3
33% fixed67% hourly
World#304,140 / 412k
🇧🇷Country#3,039 / 4,647

Earnings, last 30 days

$2.5k+$1.1k earned since Oct 20Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1k$2k$3kOct 20Oct 29Nov 7

Tracked from Oct 20, 2026.

Skill rankings: Top 7% in Customer Segmentation

Ranked by MRR among everyone on Upwork with the skill.

  1. #8Customer Segmentation114 freelancers · 🇧🇷 #1Top 7%
  2. #11Market Segmentation Research126 freelancers · 🇧🇷 #1Top 9%
  3. #11Competitive Intelligence115 freelancers · 🇧🇷 #1Top 10%
  4. #22Industry Research186 freelancers · 🇧🇷 #1Top 12%
  5. #71Lead Qualification671 freelancers · 🇧🇷 #1Top 11%
  6. #84Prospect Research971 freelancers · 🇧🇷 #2Top 9%
  7. #126Go-to-Market Strategy820 freelancers · 🇧🇷 #4Top 15%
  8. #127Market Analysis1,500 freelancers · 🇧🇷 #2Top 8%