Mohammad Sohel R.
Performance Marketing & Growth Strategist | Meta, Google Ads, ROAS
I'm a Digital Strategist with 7+ years leading growth, performance marketing, and marketing operations for WordPress SaaS, eCommerce, and consumer brands — including managing $1M+ in cumulative ad spend across Meta, Google Ads, and AdRoll. What I bring to your project: - Paid media management — Meta Ads & Google Ads campaigns built for ROAS, not just clicks. I've run $50K+ combined monthly ad spend and hit up to 12.74x ROAS through structured testing and audience/creative optimization. - Full-funnel thinking — from GA4 and Looker Studio analysis to landing page CRO, I look at the whole acquisition funnel, not just the ad account. - Growth systems — I build the sprints, OKRs, and SOPs that let a marketing function scale past "one person doing everything." - AI-powered workflows — I use n8n and AI tooling to automate reporting, campaign QA, and repetitive marketing ops, so budgets go further. Recent results: - Managed $50,000+/month combined Meta + Google Ads spend, plus $10,000+ in AdRoll retargeting, achieving up to 12.74x ROAS - Increased landing page conversion rate by 20% through CRO and A/B testing - Drove a 50% increase in e-commerce sales through full-funnel paid campaigns I've worked both in-house (Deputy Manager, Digital Marketing at a WordPress SaaS company) and as an outside consultant for agencies and startups, so I adapt quickly to how your team already works. If you need someone who can own paid media performance end-to-end and report on it in plain numbers — let's talk.
Earnings and projects
Last 6 months ÷ 2, the fewest it counts (since Sep 2026)
Read daily since Nov 3, under 30 days
Billed in all: $1,397$1.4k
$251 in the last 6 months
Earnings, last 30 days
Tracked from Nov 3, 2026.
Skill rankings: Top 13% in AdRoll
Ranked by MRR among everyone on Upwork with the skill.
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