Katie H.
Strategy + social management for fitness, wellness, & adjacent brands
I craft strategy that moves for all things fitness, wellness, and activewear. I work with founders and teams who are building a real community, not just an audience, because I've built one ourselves. Every strategy comes from someone who’s lived in this world—as an athlete, coach, and founder. I specialize in organic content strategy, social media management, paid ad strategy, ad management, and brand strategy. I'm also available for a la carte services such as content creation, brand photography, or event photography for local clients or with a travel fee. Hire me for content, creative, and campaigns built by someone who trains, coaches, and lives in this world.
Earnings and projects
Last 6 months ÷ 2.2 months active (since Aug 2026)
Read daily since Oct 30, under 30 days
Billed in all: $1,493$1.5k
$694 in the last 6 months
Earnings, last 30 days
Tracked from Oct 30, 2026.
Skill rankings: Top 14% in Content Creation
Ranked by MRR among everyone on Upwork with the skill.
- #129Advertising Strategy500 freelancers · 🇺🇸 #34Top 26%🇺🇸#34 of 112
- #345Brand Guidelines2,070 freelancers · 🇺🇸 #82Top 17%🇺🇸#82 of 318
- #353Brand Management1,619 freelancers · 🇺🇸 #104Top 22%🇺🇸#104 of 489
- #365Digital Marketing Materials1,754 freelancers · 🇺🇸 #106Top 21%🇺🇸#106 of 449
- #370Social Media Ad Campaign1,959 freelancers · 🇺🇸 #67Top 19%🇺🇸#67 of 303
- #454Brand Consulting2,336 freelancers · 🇺🇸 #179Top 19%🇺🇸#179 of 929
- #690Brand Strategy3,282 freelancers · 🇺🇸 #244Top 21%🇺🇸#244 of 1,086
- #926Content Strategy4,813 freelancers · 🇺🇸 #236Top 19%🇺🇸#236 of 1,142