Surinder K.

Revenue Growth & Performance Marketing Strategist with 17+ years of experience helping businesses acquire customers, increase conversions, improve marketing efficiency, and scale revenue through data-driven digital marketing. The focus goes beyond managing ad accounts. The goal is to build and optimize a complete customer acquisition and revenue growth engine from the first impression and paid click through conversion and customer value. Core Expertise Paid Media & Performance Marketing - Google Ads: Search, Performance Max, Display, YouTube & Remarketing - Meta Ads: Facebook & Instagram - Microsoft/Bing Ads - Amazon Ads - TikTok Ads - Snapchat Ads - Retargeting & funnel-based campaigns - Audience, keyword, creative and offer testing - Budget allocation, optimization and scaling Revenue Growth & CRO - Conversion Rate Optimization (CRO) - Landing page optimization - Funnel analysis & optimization - Lead generation & eCommerce growth - Customer acquisition strategy - CPA, CPL, ROAS, ROI & LTV optimization - A/B testing and growth experimentation - Identifying and fixing conversion bottlenecks Analytics & Tracking - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - Conversion & event tracking - Meta Pixel & Conversions API - Attribution and performance analysis - Marketing dashboards & reporting Growth-Focused Approach Every campaign starts with the business objective, not the advertising platform. The strategy connects traffic, targeting, messaging, creative, landing pages, conversion rates, customer value and profitability to identify where growth can be created and where marketing spend is being wasted. Whether the challenge is declining ROAS, rising acquisition costs, low conversion rates, inefficient ad spend, or simply finding the next stage of growth, the focus remains on measurable business outcomes. With 17+ years of hands-on digital marketing experience, the combination of strategic planning, performance marketing, CRO, analytics and continuous optimization helps turn marketing investment into a scalable growth channel. Focused on the metrics that matter: qualified customers, revenue, profitability and sustainable growth.