Christine Y.

I help global brands enter the Korean market and Korean D2C brands scale across Naver, Kakao, Ohouse, SSG, Meta, and Google — with decisions grounded in data, not guesswork. For my current ceramics D2C client, I operate as the sole marketing lead across six platforms and have delivered: - Blended ROAS 7.9 across all channels - +94.7% month-over-month revenue growth - Ohouse campaign restructure: +624% conversions (ROAS 11.9 → 31.5) - SSG Live commerce TOP 3 with 210,000+ concurrent viewers - A unified reporting stack — 12 months of multi-platform data in a Notion daily-briefing database — giving leadership one ROAS view across all channels Before going freelance, I ran a global luxury Maison's Korea-side Kakao and Meta accounts at Edelman — brand guidelines, content calendar, Kakao CRM, community moderation, and monthly performance reporting delivered to Global HQ. WHAT I CAN DO FOR YOU ◆ Korea market entry: Naver Smart Store setup, Kakao CRM, Ohouse onboarding, local media mix planning ◆ D2C performance marketing: Google, Meta, Kakao Ads full-funnel campaign management, performance reporting, A/B testing, and channel analysis ◆ Bilingual (EN ↔ KR) marketing copy, brand voice development, and institutional translation ◆ Reporting infrastructure: Looker Studio dashboards, Notion databases, executive summaries CREDENTIALS - MBA, Digital Marketing — Kookmin University (with distinction) - Google Analytics Individual Qualification (GAIQ) - Native Korean, fluent English, based in Seoul (GMT+9) I work fast, communicate in structured written updates (I default to Notion + concise executive summaries), and I'll tell you what the data actually says — including when it contradicts the plan we started with. Available 20–30 hrs/week. Happy to start with a paid trial project so you can see how I work before committing to a longer engagement.