Melissa W.

I started my marketing & events career as part of the team that brought the first LCD monitors to NYC yellow cabs, improving the customer experience in a pretty tangible way. Since then, I’ve had the opportunity to work with some pretty recognizable brands, from global to local: Johnson & Johnson, Lilly, Vaseline, Wegmans, Excellus BlueCross BlueShield, Kodak, United Way, RIT and the Greater Rochester Chamber of Commerce, to name a few. I find joy in turning ideas into things people actually remember. With 15+ years across marketing, events, communications and brand experiences, I’ve worked on everything from intimate gatherings and campaigns to large-scale conferences and corporate programs for individuals, small and mid-sized businesses, and global brands. I can help shape the big picture or jump in and get the details moving, whether that’s developing a marketing or event strategy, building a brand experience, creating content and messaging, coordinating vendors and partners, managing a project, developing a communications plan, or bringing an idea from "we should do this" to "it’s done." I’m especially good at taking something complicated or overwhelming and turning it into a clear, organized plan that people can actually execute. I’ve worked closely with executives, sales and marketing teams, clients, creative partners, vendors and stakeholders, so I understand how to connect the creative side of a project with the business goals behind it. Whether you need help with an event, marketing initiative, brand project, communications, content or simply need someone to take an idea and run with it, I can jump in wherever you need me.