Rebecca D.

With over 10 years of retail experience with and adjacent to the world's leading retailer, I help consumer brands identify shopper opportunities, strengthen retail marketing strategies, and turn consumer insights into actionable growth plans. My focus is on planning and execution of retail media, understanding the shopper journey, evaluating promotional effectiveness, and developing practical strategies that connect marketing activity to business results. Services include: Shopper marketing audits and strategic recommendations Consumer, competitor, and retail market research Retail channel and promotional strategy Retail campaign planning and activation briefs KPI development, performance reviews, and growth roadmaps Ongoing strategic support for brands and marketing teams Whether you need an independent assessment of your current shopper marketing program or support developing a more effective retail growth strategy, I can help turn business objectives into a clear, prioritized plan of action.