Anwar B.

I design, develop, and maintain websites and web applications for businesses that need more than a basic setup. My main work is WordPress, WooCommerce, PHP, JavaScript, APIs, AI Agentic workflows and custom web apps. I can come in for one difficult problem or take responsibility for the entire project. I'm Top Rated Plus on Upwork, with more than $300K earned across 200+ projects. I've been doing this work for over 15 years and previously served as a Director of Software Engineering, leading a team of six developers. I've worked with hundreds of companies. Some came to me for a quick fix. Others stayed for years as their websites, ecommerce operations, and technical needs grew. The initial request is not always the real problem. A client may ask for a plugin, a redesign, or an integration when the actual issue is a broken workflow, unreliable system, poor customer experience, or technology that no longer fits the business. I take the time to understand that before recommending a solution. My strongest areas include: • Custom WordPress and WooCommerce development • Plugins, themes, checkout flows, booking systems, and membership websites • PHP and JavaScript development • API, payment, POS, CRM, ecommerce, and third-party integrations • Custom web applications, SaaS products, admin tools, and internal systems • Troubleshooting, project recovery, and legacy-system modernization • UI/UX, responsive development, accessibility, and performance • Shopify customization and cross-platform ecommerce work I also work with AI integration and automation where it makes practical sense. I don't add AI simply because it is popular. I use it when it can reduce repetitive work, improve an existing process, or provide something genuinely useful to the business or its customers. My past work includes connecting Square POS data to dynamic WordPress menus for Sweet Action; building catalog, search, CMS/CRM, and Amazon/eBay integration systems for Broadfeet; developing SaaS membership and marketplace functionality for Swoasys; and creating custom WooCommerce booking, availability, checkout, shipping, and payment-processing features for Hymbas. I've also worked with organizations and brands including McEvoy Ranch, ColorFil, Hampton Lumber, Avvio Solar, Interplay Learning, Goff Books, NuPrimary, and Einstein College of Medicine. I'm especially useful when a project has become too complicated for trial and error. This may be an ecommerce feature that does not exist out of the box, an integration involving several systems, an aging website that needs to be stabilized, or a project that has already gone through one or two developers without being properly resolved. I'm based in New York City. I communicate directly, respond quickly, and explain technical issues in normal business terms. I provide realistic timelines, raise problems early, and take responsibility for the work through launch and stabilization. If you have a specific technical problem, send it over. If it points to a larger issue, I'll tell you. If you need a complete system planned and built, I can handle that too.