Colin H.

Fractional CMO | AI Content, SEO/AEO/GEO/LLM | SaaS GTM & Paid Media

I'm a SaaS Fractional CMO with 20+ years of experience helping B2B technology companies grow visibility and pipeline in the AI search era. I specialize in AI-powered content production, SEO/AEO/AIO strategy, and LLM visibility management - building automated systems that get brands found and cited across Google, ChatGPT, Perplexity, and other AI-driven discovery surfaces, alongside full-funnel digital marketing execution. My biggest career win was taking an AI automation enterprise SaaS from seed funding through a $41M Series B - where I personally drove 90%+ of pipeline through digital strategy, paid media, content, and hands-on execution. I built my own AI content engine - agentic-driven workflows that produce SEO/AEO-optimized, on-brand content at scale, turning weeks-long production timelines into days. My services span the full marketing function, with a focus on AI-era visibility: - AI content production & optimization: scalable, humanized content built with AI workflows - blog/article production, landing pages, and site content optimized for both traditional search and AI answer engines - SEO, AEO & AIO strategy: technical SEO, keyword and entity research, structured content, and answer-engine optimization to win featured snippets, AI Overviews, and generative answers - LLM visibility management: monitoring and improving how brands are surfaced, described, and cited by ChatGPT, Perplexity, Gemini, and other AI models - including citation tracking and content gap analysis - Multi-channel paid campaign builds and optimization: Google Ads, LinkedIn Ads, Meta, X, Reddit, AdRoll, display & retargeting - ABM strategy and execution - Messaging, positioning, and ad & landing page copy - Market research & competitive analysis - Funnel creation, segmentation, and conversion rate optimization (A/B testing) - Sales and marketing collateral: white papers, case studies, datasheets - HubSpot email automation, workflows, and performance dashboards - Spend, KPI, and pipeline reporting with automated dashboards (Looker, Supermetrics, Adzviser) Notable Clients: Glean AI, NinjaTech AI, Data AI, KinectAir, Saviynt, Softbank Robotics, SigmaComputing, Dataknox, Navis CRM, Parsable, Versapay + many others What can I do for you? - Build your AI-era GTM and content strategy: I craft go-to-market and content strategies designed to win visibility across both traditional search and AI-driven discovery - grounded in deep persona research, product-market fit, and messaging that's built for how buyers actually find answers today. - Produce and optimize content at scale: Using my own AI content workflows, I generate SEO/AEO-optimized articles, landing pages, and collateral faster than a traditional team - without sacrificing quality or brand voice. - Manage your LLM visibility: I track how AI models represent your brand, identify content and citation gaps, and build the structured content needed to improve how you show up in AI-generated answers. - Run your campaigns: I've managed millions of dollars in paid search, paid social, and retargeting spend - producing funnels that drive qualified leads, opportunities, and ARR. - Guide long-term strategy: My blend of executive experience and hands-on technical depth - across paid media, content systems, and AI search - has helped companies from early-stage startups to Fortune 500s navigate major growth milestones.