K S.

I’m a Senior Google Ads & Paid Media Specialist with 18+ years of digital marketing experience, helping businesses generate qualified leads, increase e-commerce revenue, improve ROAS, and scale paid acquisition profitably. My approach goes beyond simply launching campaigns and adjusting bids. I focus on the complete performance funnel — campaign structure → targeting → traffic quality → conversion tracking → attribution → optimization → profitable growth. ### 🔹 Google Ads & PPC Hands-on experience managing and optimizing: * Google Search Ads * Google Shopping * Performance Max (PMax) * Display & remarketing * Brand & non-brand campaigns * Local lead-generation campaigns * E-commerce and product-focused campaigns * B2B and high-intent search campaigns I work extensively with **keyword research, search-term analysis, negative keywords, match types, ad testing, bidding strategies, budget allocation, audience signals and campaign restructuring.** ### 🔹 E-commerce & Google Shopping I help e-commerce businesses improve Shopping/PMax performance through: * Google Merchant Center optimization * Product feed optimization * Product segmentation * Custom labels * Product-level performance analysis * Shopping/PMax structure * Search-term and category analysis * Budget and ROAS optimization * Scaling profitable products and markets I have experience working with large product catalogues and Shopify-based e-commerce businesses. ### 🔹 Lead Generation For local and service-based businesses, I optimize campaigns around **real business outcomes**, not just clicks. Typical conversion goals include: * Qualified phone calls * Lead forms * Quote requests * Appointment bookings * Contact enquiries * Sales-qualified leads I work with businesses across industries such as **HVAC, plumbing, roofing, home services, contractors, healthcare, dental, med spas, automotive, professional services and other local businesses.** ### 🔹 GA4, GTM & Conversion Tracking One of my key strengths is the technical side of paid media. I can audit and implement: * Google Analytics 4 (GA4) * Google Tag Manager (GTM) * Google Ads conversion tracking * Enhanced conversions * Form submission tracking * Click-to-call tracking * Click-to-email tracking * Cross-domain/off-domain tracking * Server-side tracking concepts * Meta Pixel & Conversions API * Conversion attribution and data validation I don't want Google Ads algorithms optimizing toward inaccurate or duplicated conversions. **Reliable tracking is the foundation of reliable PPC optimization.** ### 🔹 Meta Ads I also work with Meta Ads for lead generation and e-commerce, including: * Campaign structure * Audience strategy * Creative testing * Retargeting * Budget allocation * Conversion optimization * Performance analysis * Pixel/CAPI tracking * CPA and ROAS optimization ### 🔹 Reporting & Analytics I build performance reporting using **Looker Studio, GA4, Google Ads and spreadsheets**, focusing on metrics that actually matter: **Spend → Traffic → Conversions → CPA/ROAS → Lead/Sales Quality → Revenue** I don't believe in reporting dozens of metrics without explaining what they mean. My reports focus on **what happened, why it happened, what changed, and what we should do next.** ### Why work with me? ✔ **18+ years of digital marketing experience** ✔ Senior-level, hands-on PPC expertise ✔ Google Ads, Shopping & Performance Max ✔ Meta Ads & paid acquisition ✔ GA4 & Google Tag Manager ✔ Conversion tracking & attribution ✔ E-commerce & lead generation ✔ Merchant Center & product-feed optimization ✔ Data-driven campaign optimization ✔ Comfortable managing ongoing retainers ✔ Clear communication and proactive recommendations ✔ Focus on qualified conversions, profitability and scalable growth Whether you need a Google Ads audit, campaign restructuring, Shopping/PMax optimization, conversion tracking implementation, lead-generation strategy, or ongoing PPC management, I can work independently and take ownership of the account. If your goal is simply more clicks, I may not be the right fit. If your goal is more qualified customers and measurable business growth from paid media, let's talk.