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Karma S.
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Karma S.

Performance Ad Designer | High-Converting Social, Display & LinkedIn

Are your ads getting scrolled past? I design visuals that convert - not just look good. Over the past year alone, I've delivered performance creative for Magnet Plus, E-NET (Ireland's largest wholesale telecoms network), and multiple SaaS/LinkedIn ad launches - work built specifically to lift click-through and drive qualified leads, not just fill a feed. What I bring: 16+ years in design, the last several focused specifically on performance creative for B2B and B2C campaigns A brand and UX background most performance designers don't have, so your ads stay on-strategy, not just on-trend Fluent across Figma, Meta Ads Manager assets, LinkedIn campaign specs, and Canva/template systems your team can maintain after I'm gone Alongside ad creative, I also take on brand and Squarespace projects for founders, authors, and other personal brands who want their site and identity to actually reflect who they are, not a generic template. Top Rated, 100% Job Success Score, 350+ hours delivered on Upwork. If you need ad creative that's actually accountable to performance, not just pretty, let's talk.

🇿🇦Cape Town, South Africa$85/hr100% JSS4.85 (44)Since Nov 2008
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Earnings and projects

MRR
$1.5k

Last 6 months ÷ 6

World#31,116 / 412k
🇿🇦Country#177 / 2,548
Revenue, last 30 days
$4.4k

Last 6 months: $9.3k

World#6,920 / 412k
🇿🇦Country#30 / 2,548
Total earnings
$55k

Billed in all: $56k

World#70,686 / 412k
🇿🇦Country#368 / 2,548
Per project
$854

$3.1k in the last 6 months

World#136,254 / 412k
🇿🇦Country#830 / 2,548
Projects, last 6 months
3
67% fixed33% hourly
World#66,479 / 412k
🇿🇦Country#267 / 2,548
Projects in all
64

Across 70 contracts

67% fixed33% hourly
World#47,317 / 412k
🇿🇦Country#211 / 2,548

Earnings, last 30 days

$55.5k+$4.4k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$50.0k$52.5k$55.0k$57.5kOct 8Oct 23Nov 7

Skill rankings: Top 5% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #44Digital Advertising411 freelancers · 🇿🇦 #2Top 11%
  2. #57Visual Design896 freelancers · 🇿🇦 #1Top 6%
  3. #127Ad Creative1,402 freelancers · 🇿🇦 #2Top 9%
  4. #129B2C Marketing1,239 freelancers · 🇿🇦 #1Top 10%
  5. #136LinkedIn Marketing1,819 freelancers · 🇿🇦 #2Top 7%
  6. #202Email Design2,188 freelancers · 🇿🇦 #4Top 9%
  7. #226Brand Identity Design3,030 freelancers · 🇿🇦 #2Top 7%
  8. #245Squarespace3,212 freelancers · 🇿🇦 #2Top 8%