Christopher R.

Most businesses I work with have already tried paid advertising. The problem isn't the budget — it's that no one owns the whole system. You've got a Google Ads freelancer, a Meta specialist, maybe an agency in the mix, and nobody accountable for how it all fits together. I fix that. I come in as your fractional lead for paid acquisition — the person responsible for strategy, structure, and performance across your paid channels, not just the execution of isolated tasks. What I actually do My work centres on Google Ads and Meta Ads, but the role is broader than channel management. Paid acquisition only performs when the surrounding system is sound — tracking, landing page alignment, messaging consistency, budget allocation, and reporting that reflects commercial outcomes rather than platform vanity metrics. I take ownership of how it all connects and performs as a system. That means you have one person who can see the full picture, identify where performance is leaking, and make decisions based on overall commercial impact rather than isolated channel data. Where I add the most value Businesses spending on paid ads but not seeing consistent, explainable results Founders who've outgrown fragmented freelancer or agency setups Companies that want a single accountable lead — not a rotating cast of specialists Situations where tracking, attribution, or funnel alignment needs to be sorted before scaling Auditing and restructuring underperforming acquisition systems How I work I operate as a lead, not a pair of hands. Strategy and execution stay aligned under one person. If multiple providers are involved — agencies, specialists, contractors — I ensure alignment so paid acquisition remains a single coherent system rather than fragmented activity across different parties. If there’s no defined lead function for paid acquisition in your business, establishing that structure is where we start. Not the right fit if You need task-based execution within a setup someone else is running You're not open to consolidating ownership of acquisition under one lead You're looking for a short-term fix rather than a structured approach to performance Closing note If you want someone to run your paid acquisition system — not just manage a campaign — I'd be glad to talk through what that looks like for your business.