Cecille D.

I build email marketing systems that turn leads into customers, customers into repeat buyers, and manual processes into automated revenue. For more than 10 years, I've helped businesses, coaches, consultants, and eCommerce brands build and manage email marketing and marketing automation systems that support the entire customer journey. My strength is connecting the strategy with the technology. I don't just build an automation and walk away. I look at the customer journey, identify where leads are dropping off, segment the audience, build the right messaging, and create workflows that move people toward the next step. What I can help you with: 📧 Email Marketing & Lifecycle Strategy 🔸 Email marketing strategy and campaign planning 🔸 Welcome and nurture sequences 🔸 Lead nurturing campaigns 🔸 Promotional and launch campaigns 🔸 Abandoned cart and browse abandonment 🔸 Post-purchase email sequences 🔸 Re-engagement and win-back campaigns 🔸 Customer retention and lifecycle marketing 🔸 Email copywriting and campaign management ⚙️ Marketing Automation & CRM 🔹 Marketing automation setup 🔹 Workflow and automation mapping 🔹 Lead capture and follow-up systems 🔹 CRM automation 🔹 Contact tagging and segmentation 🔹 Lead scoring and customer journeys 🔹 Automated follow-up sequences 🔹 Trigger-based campaigns 🔹 Integration and data flow planning 🎯 Segmentation & Personalization ▪️ Audience segmentation ▪️ Behavioral targeting ▪️ Customer lifecycle segmentation ▪️ Personalized email journeys ▪️ Conditional automation ▪️ Targeted campaigns based on customer actions 📊 Optimization & Deliverability ▫️ A/B testing ▫️ Campaign performance analysis ▫️ Email optimization ▫️ List hygiene ▫️ Deliverability best practices ▫️ Engagement and conversion tracking ▫️ Identifying opportunities to improve opens, clicks and conversions Platforms I work with - Keap / Keap Max Classic - Klaviyo - Drip - ActiveCampaign - Mailchimp - MailerLite - Shopify - WooCommerce - Zapier - Leadpages I've worked with both eCommerce and service-based businesses, including coaches, consultants, online educators and other growth-focused businesses. I also help coaches turn their expertise into online courses. If you're a coach, consultant or subject-matter expert, I can also help develop and structure your online course from concept to learner experience. My course development experience includes: ▪️ Curriculum and course structure ▪️ Module and lesson development ▪️ Learning objectives ▪️ Workbooks and exercises ▪️ Reflection activities ▪️ Assessments and quizzes ▪️ Learner engagement strategies ▪️ Course platform setup and organization ▪️ Coaching program content ▪️ Coaching Genie, Teachable and Thinkific Why clients work with me I bring together marketing strategy, automation, technology and content instead of treating them as separate pieces. I'm proactive, detail-oriented and focused on building systems that are practical, measurable and easy to manage. Whether you need a complete email automation system, help cleaning up an existing CRM, a better customer journey, or someone who can take ownership of your ongoing email marketing, I can help. If you're looking for an email marketing specialist who can think beyond the email and understand the system behind it, let's talk.