Zarko Z.
SEO & AEO Consultant | B2B SaaS Growth | Fractional Head of Marketing
I help B2B SaaS, ecommerce, local, and service-based companies turn SEO, AEO/GEO, content, and analytics into qualified pipeline and revenue, not just traffic. I’m a senior SEO and growth strategist with 19 years of hands-on experience across technical SEO, large-scale site architecture, content strategy, local SEO, programmatic SEO, paid acquisition, CRO, analytics, and AI search visibility. I’ve led growth and search initiatives across companies including Freshworks, Device42, Insightful/Workpuls, and many consulting/agency clients. My work is usually focused on diagnosing what is actually blocking growth, then building a practical roadmap your team can execute. That includes technical audits, GSC/indexation reviews, keyword and intent mapping, content gap analysis, internal linking, schema, local SEO, conversion paths, AI search/AEO visibility, and reporting tied to business outcomes. I’m not interested in generic SEO checklists, vanity traffic, or “publish more blog posts” as a default strategy. I focus on the work most likely to improve rankings, qualified traffic, leads, sales opportunities, and revenue. Typical projects I can help with: * Technical SEO audits and Google Search Console indexation diagnostics * SEO, AEO, and GEO strategy roadmaps * Local SEO and Google Business Profile strategy * Large-site architecture, internal linking, and content consolidation * B2B SaaS demand generation and organic acquisition strategy * Ecommerce/category/product-page SEO * AI search visibility and answer-engine optimization * GA4/GSC/Ahrefs/Semrush/Screaming Frog analysis * Conversion-focused landing page and content recommendations * Fractional Head of SEO / Growth advisory I work best with founders, marketing leaders, agencies, and teams who want honest diagnosis, clear priorities, and senior-level thinking without a 60-page automated audit.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $4.9k
Billed in all: $363,747$364k
$2.4k in the last 6 months
Across 69 contracts
Earnings, last 30 days
Skill rankings: Top 11% in Google Webmaster Central
Ranked by MRR among everyone on Upwork with the skill.
- #11Google Webmaster Central103 freelancers · 🇷🇸 #1Top 11%🇷🇸#1 of 1
- #36ZoomInfo Technologies Inc.264 freelancers · 🇷🇸 #1Top 14%🇷🇸#1 of 1
- #145Inbound Marketing940 freelancers · 🇷🇸 #1Top 15%🇷🇸#1 of 7
- #211Performance Marketing1,000 freelancers · 🇷🇸 #2Top 21%🇷🇸#2 of 11
- #215Google Search1,379 freelancers · 🇷🇸 #2Top 16%🇷🇸#2 of 24
- #341Content Management2,310 freelancers · 🇷🇸 #4Top 15%🇷🇸#4 of 31
- #361Google Search Console1,908 freelancers · 🇷🇸 #6Top 19%🇷🇸#6 of 18
- #741Facebook5,550 freelancers · 🇷🇸 #13Top 13%🇷🇸#13 of 55