Skip to content
BackNov 7
Zarko Z.

Zarko Z.

SEO & AEO Consultant | B2B SaaS Growth | Fractional Head of Marketing

I help B2B SaaS, ecommerce, local, and service-based companies turn SEO, AEO/GEO, content, and analytics into qualified pipeline and revenue, not just traffic. I’m a senior SEO and growth strategist with 19 years of hands-on experience across technical SEO, large-scale site architecture, content strategy, local SEO, programmatic SEO, paid acquisition, CRO, analytics, and AI search visibility. I’ve led growth and search initiatives across companies including Freshworks, Device42, Insightful/Workpuls, and many consulting/agency clients. My work is usually focused on diagnosing what is actually blocking growth, then building a practical roadmap your team can execute. That includes technical audits, GSC/indexation reviews, keyword and intent mapping, content gap analysis, internal linking, schema, local SEO, conversion paths, AI search/AEO visibility, and reporting tied to business outcomes. I’m not interested in generic SEO checklists, vanity traffic, or “publish more blog posts” as a default strategy. I focus on the work most likely to improve rankings, qualified traffic, leads, sales opportunities, and revenue. Typical projects I can help with: * Technical SEO audits and Google Search Console indexation diagnostics * SEO, AEO, and GEO strategy roadmaps * Local SEO and Google Business Profile strategy * Large-site architecture, internal linking, and content consolidation * B2B SaaS demand generation and organic acquisition strategy * Ecommerce/category/product-page SEO * AI search visibility and answer-engine optimization * GA4/GSC/Ahrefs/Semrush/Screaming Frog analysis * Conversion-focused landing page and content recommendations * Fractional Head of SEO / Growth advisory I work best with founders, marketing leaders, agencies, and teams who want honest diagnosis, clear priorities, and senior-level thinking without a 60-page automated audit.

🇷🇸Zajecar, Serbia$85/hr100% JSS4.99 (50)Since Nov 2009

Earnings and projects

MRR
$815

Last 6 months ÷ 6

World#57,205 / 412k
🇷🇸Country#540 / 4,015
Revenue, last 30 days
$1.7k

Last 6 months: $4.9k

World#25,587 / 412k
🇷🇸Country#291 / 4,015
Total earnings
$361k

Billed in all: $364k

World#5,422 / 412k
🇷🇸Country#75 / 4,015
Per project
$5.9k

$2.4k in the last 6 months

World#29,220 / 412k
🇷🇸Country#312 / 4,015
Projects, last 6 months
2
50% fixed50% hourly
World#88,918 / 412k
🇷🇸Country#736 / 4,015
Projects in all
61

Across 69 contracts

25% fixed75% hourly
World#49,857 / 412k
🇷🇸Country#770 / 4,015

Earnings, last 30 days

$364k+$1.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$362k$363k$364kOct 8Oct 23Nov 7

Skill rankings: Top 11% in Google Webmaster Central

Ranked by MRR among everyone on Upwork with the skill.

  1. #11Google Webmaster Central103 freelancers · 🇷🇸 #1Top 11%
  2. #36ZoomInfo Technologies Inc.264 freelancers · 🇷🇸 #1Top 14%
  3. #145Inbound Marketing940 freelancers · 🇷🇸 #1Top 15%
  4. #211Performance Marketing1,000 freelancers · 🇷🇸 #2Top 21%
  5. #215Google Search1,379 freelancers · 🇷🇸 #2Top 16%
  6. #341Content Management2,310 freelancers · 🇷🇸 #4Top 15%
  7. #361Google Search Console1,908 freelancers · 🇷🇸 #6Top 19%
  8. #741Facebook5,550 freelancers · 🇷🇸 #13Top 13%