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Shameel N.
Expert-Vetted

Shameel N.

Conversion Rate Optimization (CRO) Expert | Shopify Plus

Conversion rate optimization for Shopify Plus brands, DTC and B2B. I find where your store leaks revenue, then fix it. A luxury watch brand: sales up 144%. A haircare brand: subscription revenue tripled. If you're getting traffic but not sales, that's the gap I close, with A/B testing and real conversion data behind every change. This is conversion rate optimization done with data, not opinions. Most Shopify Plus stores lose 30 to 50 percent of their ad spend to friction in the funnel. I fix that by running CRO strategy and the Shopify build as one job, not three handoffs, so the whole store works toward one thing: more revenue per visitor. Top 1 percent Expert on Upwork. 10+ years of Shopify experience. Clients across the US, UK, UAE, and Australia. PROOF OF IMPACT → 200+ percent average conversion rate lift through data-driven redesigns. → 144 percent sales increase for a luxury watch DTC brand. → 500K extra revenue in 60 days for a B2B industrial platform. → 3.75 percent sitewide conversion rate for a haircare subscription brand. INDUSTRIES I SPECIALIZE IN Luxury and premium brands · Health, wellness, and recovery devices · Haircare, skincare, and beauty DTC · Supplements and nutraceuticals · B2B industrial and wholesale · Fitness and subscription ecommerce · Automotive parts · Footwear and apparel. COMMON PROBLEMS I SOLVE "Our store looks great but doesn't convert." I use heuristic analysis and CRO data to fix the gap between how a store looks and how it sells. "We need recurring revenue, not one-time sales." I build custom subscription flows with Recharge and Appstle to steady your monthly income. "We're tired of managing 5 different freelancers." You get one point of accountability instead of five. I own the strategy and the full Shopify build, design included. MY PROCESS Discovery and data audit I find your conversion killers with Convert, Hotjar, GA4, Triple Whale, and heatmap analysis, then map a cleaner path to purchase that lifts AOV and ROAS. Strategic UX/UI design Custom Figma designs made to sell. Mobile-first, at the level luxury and enterprise brands expect. Custom development and subscriptions Shopify Plus Liquid development, Online Store 2.0, Recharge and Appstle subscriptions, and migrations from WordPress, WooCommerce, or Magento. AI-assisted, human-led I use AI to speed up research and reporting, but every recommendation is mine, tested with Convert or VWO against real conversion data. WHAT CLIENTS SAY "Shameel was incredible. Clearly communicating throughout to deliver outcomes far over and above the scope. A true professional. 10/10 recommend." → Premium Menswear Brand, CRO and UX Audit "33 percent increase in revenue, 10 percent higher AOV, and more return customers. He never makes promises he can't deliver on. GREAT PARTNER." → Gail S., Founder and CEO "Great support and lots of insight on how to improve our conversion. I look forward to continue working with Shameel." → Landing Page CRO Client WHO IS THIS FOR → Shopify Plus brands that want to fix conversions or clear technical debt. → Enterprise migrations from WordPress or Magento to Shopify. → High-scale DTC launches that need a store built to grow. If that sounds like your store, let's talk. I work with brands that care about quality and long-term ROI. Click "Invite to Job" or "Hire Now" and let's find your missing revenue. Best, Shameel Nasir Shopify Plus CRO Specialist | Top 1%, Expert-Vetted 10+ Years | 110+ Projects | 100% Job Success

🇦🇪Dubai, United Arab Emirates$29/hr100% JSS4.85 (82)Since Dec 2009
GlobeUpwork

Earnings and projects

MRR
$4.1k

Last 6 months ÷ 6

World#7,671 / 412k
🇦🇪Country#73 / 2,720
Revenue, last 30 days
$4.6k

Last 6 months: $25k

World#6,393 / 412k
🇦🇪Country#56 / 2,720
Total earnings
$156k

Billed in all: $160k

World#22,318 / 412k
🇦🇪Country#175 / 2,720
Per project
$1.2k

$986 in the last 6 months

World#109,426 / 412k
🇦🇪Country#661 / 2,720
Projects, last 6 months
25

Across 30 contracts

93% fixed7% hourly
World#4,049 / 412k
🇦🇪Country#25 / 2,720
Projects in all
128

Across 136 contracts

70% fixed30% hourly
World#19,837 / 412k
🇦🇪Country#120 / 2,720

Earnings, last 30 days

$160k+$4.6k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$155.0k$157.5k$160.0kOct 8Oct 23Nov 7

Skill rankings: #1 in 1 skill of 20

Rarest: top 0.60% in Retail & Wholesale, of 166. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Retail & Wholesale166 freelancers · 🇦🇪 #1Top 0.60%
  2. #4Recharge101 freelancers · 🇦🇪 #1Top 4%
  3. #4Conversion Report72 freelancers · 🇦🇪 #1Top 6%
  4. #5Hotjar96 freelancers · 🇦🇪 #1Top 5%
  5. #6Ecommerce Backup & Migration101 freelancers · 🇦🇪 #1Top 6%
  6. #35Landing Page Optimization1,118 freelancers · 🇦🇪 #2Top 3%
  7. #63Sales Funnel2,700 freelancers · 🇦🇪 #3Top 2%
  8. #77A/B Testing1,603 freelancers · 🇦🇪 #2Top 5%