Kelly D.

Hi, I’m Kelly, an experienced copywriter who helps brands connect, engage, and convert with powerful, audience-first content. Over the last 16 years, I've written for top brands like FlightNetwork, Hertz, Skype, and many others, crafting copy that turns casual readers into loyal customers. My specialty? Creating messaging that speaks directly to your audience’s needs, making your product or service the obvious solution. Why clients love working with me: ✓ Native English Speaker (Canadian, living in Georgia) ✓ 16 Years on Upwork ✓ 700+ Happy Clients ✓ TOP RATED PLUS Freelancer ✓ EXPERT-VETTED (Top 1% on Upwork) “Kelly's work was outstanding. She knows exactly how to entice the reader with well-crafted descriptions and a good flow of information. A+++ writer!" My Approach: Your Customer Comes First Here’s the truth I’ve learned after over a decade in copywriting: your copy shouldn’t just be about what you do, it should be about what your customer needs. I dig deep into who you’re targeting, what they struggle with, and how you can make their lives better. Then, I use storytelling, strong CTAs, and a natural, relatable tone to turn those insights into copy that gets results. Whether it’s an email sequence that boosts your open rates, a lead magnet that fills your sales funnel, or web copy that turns clicks into conversions, I’ve got you covered. Some results I’ve helped clients achieve: ✓ 200+ Qualified Leads with a lead magnet tailored to the audience’s pain points ✓ 17% Increase in Email Open Rates with optimized subject lines and engaging content ✓ 3x More Engagement through a strategic email campaign for a SaaS product ✓ 371k+ Blog Views and 178 Comments on a single post with SEO-friendly, shareable content What I can help you with: 📑 Case Studies 📑 Whitepapers 📑 Lead Magnets 📑 Email Newsletters 📑 Website Copywriting 📑 Blog Writing I start every project by asking a lot of questions. I want to understand your business inside and out. Then, I’ll take that knowledge and craft content that doesn’t just sound good, but actually drives action. Plus, I keep the process collaborative, communicative, and (dare I say) fun! Let’s chat about your project. If you’re ready to get started, send me a message or book a quick 15-minute Discovery Call. I’ll listen to your needs, offer some initial ideas, and give you a clear plan of action. You can check out my reviews below to see why clients come back again and again! -------------------------------------------- "By far one of the most talented writers on Upwork! Kelly is intelligent, thoughtful and has a versatile writing style that can be applied to any content marketing effort. A+ work on every project to date, for over 18 months and running." "I've hired Kelly to write just about every piece of marketing content you can imagine. And every time, she does an incredible job. Her writing is crisp, relatable and (most importantly) always crafted with a strategic goal in mind. She truly cares about her work and her clients. I've turned to Kelly for copywriting support for nearly a decade because I know she delivers high-quality work every time. You won't regret hiring her." -------------------------------------------- One quick note: I appreciate personalized invites, so if you’re reaching out, a short, custom message goes a long way. Looking forward to hearing from you!