raquel y.

I am a passionate and results-driven CRM Manager with 6+ years of experience designing and implementing customer relationship strategies to improve retention, conversion, and engagement. Proven ability to manage CRM platforms (KEAP(Infusionsoft), HubSpot, GoHighLevel, Mailchimp, and Active Campaign), and deliver data-driven insights to optimize customer journeys. Adept at segmentation, automation, lifecycle marketing, and leveraging analytics to drive business growth. Core Competencies: • CRM Strategy & Execution • Customer Lifecycle Management • Marketing Automation (email, SMS) • KEAP(Infusionsoft), HubSpot, GoHighLevel, Mailchimp, and Active Campaign • Data Segmentation & Targeting • Campaign Management & Optimization • Data Analytics & Reporting (Excel) • Third party apps integration • Calendar Integration and set-up