Heramb A.

Packaging & Branding Designer | Expert CPG: Food, Skincare, Supplement

CPG packaging designer with 18 years building shelf-ready brand systems across food, beverage, spirits, supplements, and skincare — for retail, DTC, and Amazon channels. Most consumer brands lose at the shelf before a single customer reads the label. The identity, packaging, and digital were built as three separate briefs by three separate people. I build them as one integrated system — brand identity, packaging architecture, and digital presence — from positioning to production-ready files. ⭐ 160+ completed Upwork contracts · 100% Job Success Score ⭐ 150+ consumer brands — US, UK, GCC, Australia, India ⭐ Enterprise: PepsiCo/Frito-Lay, Dabur, Haldiram's, Sofitel Hotels, United Airlines ⭐ "Rare talent who truly understands brand architecture — perfectly balanced luxury aesthetics with retail shelf demands across all SKUs." — Upwork Client ⭐⭐⭐⭐⭐ ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT I DESIGN ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CPG PACKAGING DESIGN Label design, packaging dielines, multi-SKU packaging systems, print-ready CMYK/Pantone artwork, prepress preparation, and substrate-specific design for food packaging, beverage packaging, supplement packaging, skincare packaging, spirits packaging, and pet product packaging. Every file production-ready — not just presentation-ready. BRAND IDENTITY SYSTEMS Logo design, color systems, typography hierarchy, visual language, and brand guidelines built to scale across retail packaging, DTC, and digital without losing consistency. Designed for consumer brands that need to look established from day one. SPIRITS & BEVERAGE LABEL DESIGN Whiskey label design, gin packaging, craft beer label, hard seltzer packaging, RTD packaging, wine label design, tequila branding, mezcal packaging, bourbon label, craft spirits packaging. Luxury label systems built for on-shelf differentiation and bartender-facing premium positioning. FOOD & SPECIALTY PACKAGING Coffee packaging design, chocolate packaging, honey packaging, olive oil label design, hot sauce packaging, condiment label design, snack packaging, confectionery packaging, protein bar packaging, functional food packaging. SUPPLEMENT & WELLNESS PACKAGING Nutraceutical label design, supplement packaging, vitamin packaging, protein powder packaging, wellness brand identity, clean label design, functional beverage packaging, nootropic packaging, health and wellness branding. SKINCARE & BEAUTY PACKAGING Skincare label design, beauty packaging, personal care packaging, haircare packaging, serum bottle label, cosmetic packaging, clean beauty branding, natural skincare packaging, body care label design. AMAZON & DTC PACKAGING Amazon-optimized label design, thumbnail-first packaging hierarchy, A+ content visual systems, DTC packaging for Shopify brands, subscription box packaging, ecommerce-ready brand systems. SHOPIFY ECOMMERCE DESIGN Conversion-first Shopify store design for DTC consumer brands — homepage, collection, and product page UX built around brand storytelling and purchase intent. BRAND LAUNCH ARCHITECTURE End-to-end launch systems — brand positioning, SKU architecture, packaging direction, ecommerce structure, and go-to-market sequencing built around real production constraints, not agency timelines. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CATEGORIES I WORK ACROSS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Whiskey · Gin · Bourbon · Tequila · Mezcal · Craft Beer · Hard Seltzer · RTD Cocktails · Wine · Craft Spirits · Coffee · Chocolate · Honey · Olive Oil · Hot Sauce · Condiments · Supplements · Nutraceuticals · Vitamins · Protein · Functional Beverages · Kombucha · Tea · Skincare · Beauty · Haircare · Personal Care · Snacks · Confectionery · Pet Products · Premium Gifting · Retail FMCG · Hospitality ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ HOW I WORK ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Every project starts with the commercial question — where does this brand need to compete, and what does the identity or packaging need to communicate to win there in under three seconds. The design follows that answer. Deliverables are organized, source files are production-structured, and communication keeps projects moving without back-and-forth delays. I work with founders and brand teams who want senior strategic thinking — not junior execution. I use AI-accelerated ideation and rapid prototyping to compress brand development timelines without sacrificing craft — faster concept rounds, tighter iterations, more bandwidth for the decisions that determine whether a brand wins at shelf. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ENGAGEMENT OPTIONS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ · Fixed-scope project — defined deliverables, fixed price · Hourly retainer — ongoing creative direction and execution · Fractional Head of Brand — monthly senior brand direction for founders without a full internal team Building or relaunching a consumer product brand? Send a brief message with your project overview and I will respond with a clear picture of how I can help and what it would take.