Heramb A.

Packaging designer with 18+ years in CPG. Packaging design, label design and brand identity for food, beverage, supplement and skincare brands, delivered as print-ready artwork. Past work includes PepsiCo/Frito-Lay, Dabur, Haldiram’s and Sofitel Hotels. Top Rated Plus. Most consumer products lose at the shelf before anyone reads the label. I build identity, packaging and artwork as one system, so what you approve is what your printer can run. PACKAGING DESIGN Stand-up pouches, jars, tins, bottles, cans, cartons, boxes and sleeves, as single products or multi-SKU ranges. New launches, rebrands and refreshes of existing lines. Files are built on your manufacturer’s dieline with bleed, colour setup, outlined type and organised source files, plus one correction round after printer review. LABEL DESIGN Bottle, jar, tube and supplement labels with a clear information hierarchy and room for the panels your market requires, including supplement facts and nutrition panels. Flavours, sizes and variants are designed to scale across the range. DIELINE & STRUCTURAL ENGINEERING Custom dieline design for folding cartons and boxes: paperboard structure, panel layout, tuck and lock styles, and fit to your product dimensions. Delivered as a production-ready dieline you can send straight to your printer. ILLUSTRATION-BASED PACKAGING Illustrated labels, pouches and cartons for brands that want a hand-crafted, characterful look, from botanical and food illustration to custom brand artwork, built into the packaging system. BRAND IDENTITY Logo, colour, typography and graphic rules with a concise guide, so new SKUs and formats stay consistent as the line grows. BOTTLE & JAR VISUALISATION Photoreal 3D-style bottle, jar, pouch and carton mockups of your approved artwork, for presentations, e-commerce listings and investor decks. ALREADY HAVE A CONCEPT? Including an AI-generated one. I keep what works and rebuild what isn’t production-ready. HOW I WORK Written scope recap, creative directions, one chosen route, the system applied across your SKUs, then production handoff. Feedback is gathered into defined rounds and each stage is approved before the next. TO GET STARTED Send your brief here on Upwork with your product, how many SKUs you’re launching and whether your manufacturer has issued a dieline. Fixed-scope milestones for defined projects; hourly for ongoing support.