Jyoti S.

Hey👋🏼, I'm a performance marketing specialist with hands-on experience managing significant paid media budgets, helping eCommerce, lead generation, B2B, and high-ticket businesses improve acquisition efficiency, generate qualified leads, and scale profitable campaigns. My approach goes beyond simply launching ads. I look at the entire acquisition funnel: targeting, search intent, creative, landing pages, tracking, conversion quality, CAC/CPA, ROAS, and ultimately the revenue generated from paid traffic. 🎯 What I Can Help You With 🔎 Google Ads Search, Performance Max, Display & Remarketing Keyword and search-term research Non-branded acquisition strategy Campaign structure and account rebuilds Ad copy and asset optimization Bidding and budget optimization Audience and remarketing strategy Conversion tracking and attribution Google Merchant Center & eCommerce campaigns Performance analysis and scaling 📱 Meta Ads | Facebook & Instagram Full-funnel campaign strategy Prospecting and retargeting Creative and hook testing UGC and direct-response creative strategy Audience research and segmentation Budget allocation and scaling Meta Pixel & Conversion API Creative fatigue analysis ROAS, CAC, CPA and funnel optimization 📊 Tracking & Measurement I can help with: GA4 Google Tag Manager Meta Pixel & Conversion API Google Ads conversion tracking Lead and purchase tracking CRM/offline conversion integration Funnel and attribution analysis Conversion quality optimization My goal is to make sure we're not simply optimizing toward clicks, traffic or cheap leads, but toward the actions that actually matter to the business. ⚙️ My Performance Marketing Approach I typically work through four stages: 1️⃣ Diagnose Audit the account, tracking, funnel, audience, creative, search terms and historical performance. 2️⃣ Build Create a clean campaign structure based on business objectives, customer intent and acquisition economics. 3️⃣ Test Systematically test keywords, audiences, hooks, offers, creatives, landing pages and messaging. 4️⃣ Scale Identify what is producing profitable results, reallocate budget toward winners and continuously introduce new tests so performance doesn't depend on one campaign or creative. For eCommerce, that means looking beyond ROAS and understanding AOV, CAC, contribution margin, conversion rate and customer value. For lead generation, it means optimizing beyond CPL toward qualified leads, calls, appointments and actual customer acquisition. 🏢 Industries I've Worked Across I've worked with businesses across: 🛍️ eCommerce • 👗 Fashion & Apparel • 💊 Supplements & Health & Wellness • 💄 Beauty & Skincare • ✈️ Travel • ☀️ Solar • 🏠 Real Estate • 🔧 Home Services • 💻 SaaS/B2B • 💼 High-Ticket Services • 📍 Local Lead Generation I've managed both B2C and B2B campaigns and worked with businesses ranging from smaller testing budgets to accounts spending $20K+ per month and, in some cases, significantly more. ⭐ Why Clients Work With Me ✔️ Data-driven, hands-on campaign management ✔️ Strong understanding of paid media + creative strategy ✔️ Experience across Google Ads and Meta Ads ✔️ Conversion tracking and analytics expertise ✔️ Focus on business outcomes, not vanity metrics ✔️ Proactive testing and optimization ✔️ Clear reporting with actionable insights ✔️ Comfortable managing and scaling meaningful ad spend I don't believe in a “set it and forget it” approach. Paid media changes constantly. Audiences fatigue, CPCs move, competitors enter auctions, creatives stop converting, and platform algorithms evolve. My job is to identify those changes early, understand why performance moved, and take action. If you're looking for someone who can take ownership of your paid acquisition and treat your ad budget like a business investment rather than just a campaign budget, I'd be happy to discuss your goals. Regards, Jyoti