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andrew l.

andrew l.

Market Research Analyst |Competitive Analysis| Reddit Marketing Expert

I help businesses turn raw market research, real-time community sentiment, and Reddit intelligence into clear, high-converting growth strategies. With 15 years of experience across Finance(Fintech), Real Estate, Healthcare, Retail, Education, Construction, Consumer Goods, and Crypto, I offer two core disciplines: strategic market research and organic Reddit marketing. I help businesses conduct deep market analysis, competitor benchmarking, and consumer profiling, while executing targeted Reddit strategies that boost search visibility (Generative Engine Optimization), protect brand reputation, and turn high-intent discussions into revenue. 𝐇𝐎𝐖 𝐈 𝐇𝐄𝐋𝐏 ✔ Market & Industry Research •Market research and market analysis •Market sizing: TAM, SAM, and SOM •Market entry and market penetration research •Industry structure and competitive landscapes •Emerging markets and growth opportunities •Industry and market trends •Geographic and customer-segment analysis •Product-market research •Business opportunity assessment ✔ Competitive Intelligence •Competitor identification and profiling •Competitor benchmarking •Product and feature comparisons •Pricing research •Competitive positioning •Competitor website and digital analysis •Company research •SWOT and competitive landscape analysis •Market share and positioning research ✔ Customer & Consumer Research •Customer profiling •Target-market research •Customer needs and pain-point analysis •Consumer behavior research •Qualitative and quantitative research •Customer review and sentiment analysis •Survey research •Voice-of-customer research ✔Web & Data Research •Web research and information gathering •Company and executive research •Pricing and product research •Public-source research •Research database development •Structured data collection •Data cleaning and organization •Fact-checking and source verification •Large-scale research projects ✔𝐑𝐄𝐃𝐃𝐈𝐓 𝐑𝐄𝐒𝐄𝐀𝐑𝐂𝐇, 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 & 𝐈𝐍𝐓𝐄𝐋𝐋𝐈𝐆𝐄𝐍𝐂𝐄 • Subreddit Intelligence & Sentiment Mining: Extracting unfiltered consumer pain points, competitor sentiment, and authentic Voice-of-Customer (VoC) data to refine product messaging and uncover market demand. • Subreddit Mapping & Risk Management: Auditing community structures, moderator rules, and sentiment trends to build safe, policy-compliant engagement playbooks that protect brand reputation. • Reddit SEO & Generative Search (GEO): Identifying top-ranking Google discussions to natively seed brand presence, while optimizing mentions to feed LLM answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews). • High-Intent Conversation Seeding: Natively positioning your solution inside active buyer discussions (e.g., commercial queries, tool comparisons) without dropping spam links or risking account bans. • Founder AMAs & Executive Authority: Strategizing "Ask Me Anything" events and authority-building campaigns to establish long-term community trust and brand credibility. • Targeted Reddit Ad Strategy: Designing and optimizing contextually targeted Reddit ad campaigns aligned with native community culture for scalable conversion. ------------------------------------------------------------------------------------------------- ✅Tools & Platforms Research & Intelligence: Google Search, Google Trends, Google Scholar, Similarweb, Semrush, Ahrefs, Crunchbase, LinkedIn, industry databases, company filings, and public records. Data & Analysis: Microsoft Excel, Google Sheets, Airtable, Power BI, and Tableau. AI-Assisted Research: ChatGPT, Perplexity, Claude, and other AI research tools. ------------------------------------------------------------------------------------------------- ✅ NEED RESEARCH THAT LEADS TO A DECISION? Whether you're: Validating a business idea Entering a new market Sizing a market opportunity Analyzing competitors Researching customers Investigating an industry Evaluating pricing Finding emerging trends Building a research database Or simply trying to understand a market you don't know well I can help you find the evidence, make sense of it, and turn it into something you can act on. ------------------------------------------------------------------------------------------------- Sample Client Feedback ⭐️⭐️⭐️⭐️⭐️"Andrew is a true professional. He delivered an excellent financial report on time. The report was detailed and well-formatted. Five stars!" ⭐️⭐️⭐️⭐️⭐️"Andrew did a GREAT job on our research project, and he was also great at talking through the research he did for us. Looking forward to working with Andrew again! :)" Please see the work history and portfolio for more details. ------------------------------------------------------------------------------------------------- 🏆 Sample success: Helped a fintech client research and enter a new market, establish the business in East Africa, and generate over $1 million in revenue.

🇰🇪Nairobi, Kenya$15/hr100% JSS4.93 (147)Since May 2010

Earnings and projects

MRR
$0

Last 6 months ÷ 6

World#36,352 / 412k
🇰🇪Country#142 / 3,243
Revenue, last 30 days
$0
Total earnings
$107k

Billed in all: $110k

World#36,352 / 412k
🇰🇪Country#142 / 3,243
Per project
$539
Projects, last 6 months
0
World#209,850 / 412k
🇰🇪Country#1,527 / 3,243
Projects in all
198

Across 235 contracts

64% fixed36% hourly
World#10,128 / 412k
🇰🇪Country#101 / 3,243

Earnings, last 30 days

$110kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$108k$110k$112k$114kOct 8Oct 23Nov 7

Skills