Herlyn A.

Hi, I’m Herlyn, a Local SEO specialist with experience helping local businesses improve their visibility in Google Maps and local search. My main focus is Google Business Profile optimization, local citations, NAP consistency, and off-page Local SEO. I’ve worked with businesses in the US, UK, Australia, Canada, and other markets, supporting their local presence through profile optimization, citation work, entity building, and ongoing Local SEO strategies. GOOGLE BUSINESS PROFILE OPTIMIZATION & MANAGEMENT I help make sure a Google Business Profile is properly set up, complete, relevant, and aligned with the business and its target market. • Google Business Profile setup and optimization • Primary and secondary category research • Business description optimization • Services and product optimization • Business information and NAP review • Business hours and service area setup • GBP photos and visual content • GBP posts and updates • Review response support • Profile audits and optimization recommendations • Ongoing GBP management LOCAL CITATION BUILDING & MANAGEMENT Accurate and consistent business information across the web is an important part of Local SEO. I handle citation research, building, cleanup, and consistency checks. • Local citation audits • NAP consistency checks • Citation building and submission • Duplicate and incorrect listing identification • Niche and industry-specific citations • Local and hyperlocal citations • General business directories • Social and business profile listings • Citation research for US, UK, Canada, Australia, and other markets • Unique business information for citation submissions • Citation cleanup and management OFF-PAGE LOCAL SEO My work is primarily focused on building and strengthening a business's online presence outside of its website. • Google Entity Stacking • Google Docs, Sheets, Slides, Sites, Maps, and other supporting properties • Branded Web 2.0 properties • Business and entity profiles • Local link-building strategies • Brand-focused off-page work • Competitor citation research • Local competitor analysis • Supporting entity and brand visibility • Local SEO audits and off-page recommendations LOCAL SEO AUDITS I can review a business's local presence and identify areas that may need improvement, including: • Google Business Profile • Business information and NAP consistency • Local citations • Duplicate or incorrect listings • Categories and profile completeness • Competitor local presence • Off-page Local SEO opportunities • Basic on-page issues that may affect local visibility My primary service is off-page Local SEO, so when I identify technical or on-page website issues, I provide recommendations rather than positioning myself as a technical SEO or web developer. TOOLS & PLATFORMS BrightLocal Whitespark Google Business Profile Google Maps Google Search Yext / Citation Platforms Canva Basic WordPress ChatGPT Google Gemini Claude Perplexity MY APPROACH I believe Local SEO works best when business information is accurate, consistent, relevant, and supported by a strong local presence across trusted platforms. I focus on doing the foundational work correctly rather than relying on spammy or overly aggressive tactics. I also provide clear documentation so clients can understand what has been completed and what still needs attention. You can expect: • Careful and consistent work • Organized citation and GBP management • Clear documentation and reporting • Attention to detail • Professional communication • Practical Local SEO recommendations • Policy-conscious GBP optimization EMERGING SEARCH & AI SEO AI SEO & Generative Engine Optimization (GEO) As search continues to evolve with the rise of artificial intelligence, I am currently learning and developing my knowledge in AI-driven SEO and Generative Engine Optimization (GEO). I am exploring how AI-powered search is changing the way users discover information and how SEO strategies are adapting to these changes. My current areas of learning include: Generative Engine Optimization (GEO) AI Search Visibility Entity Optimization AI-Assisted SEO Research Emerging Search Technologies Evolving Search Behavior Modern SEO & Optimization Practices My core expertise remains Local SEO, Google Business Profile optimization, citations, and off-page SEO, while I continue developing my skills in AI search and GEO. TAGS Local SEO | Google Business Profile | GBP Optimization | Google Maps SEO | Local Citations | Citation Building | Citation Management | NAP Consistency | Citation Cleanup | Off-Page SEO | Off-Page Local SEO | Local SEO Audit | Competitor Research | Google Entity Stacking | Entity Stacking | Web 2.0 | Business Listings | Local Search | Brand Visibility | AI SEO | AI Search | Generative Engine Optimization | GEO