Vic D.

Your membership platform should be the most boring part of your business. Payments run, access works, members renew, and nobody on your team has to think about why. I'm Vic Dorfman, and for 12+ years I've built, and maintained WordPress membership sites and LMS platforms for course creators, educators, associations, and online businesses that depend on recurring revenue. Getting to "boring" takes someone who understands the whole system. Plenty of developers can build what you ask for. Far fewer will tell you the thing you asked for isn't what solves your problem. Before I touch anything, I want to know what the platform is supposed to do for the business: more revenue, fewer support hours, better retention, less spend on software you've outgrown. Then I diagnose where the real problem sits, and we build the right thing the first time. If you want a feel for how I communicate before we connect, check out my profile video on the left. WHAT I WORK ON ➤ Membership and LMS builds or rebuilds (MemberPress, LearnDash, BuddyBoss, WooCommerce, MemberMouse, LifterLMS) ➤ Platform migrations with minimal downtime and subscriptions preserved ➤ CRM, integrations, and automation (Memberium, HubSpot, ActiveCampaign, Keap, FluentCRM, WP Fusion, Zapier, Make, n8n) ➤ Custom plugin development and API integrations for systems that don't natively connect ➤ Performance, security, and ongoing maintenance AI AND AUTOMATION This is where I'm spending most of my energy right now. Every manual step in your operation costs someone hours - support tickets, refund workflows, member onboarding, content tagging, reporting. I find the ones worth automating and build with the tools that fit: Make, n8n, and Zapier for workflow automation, and AI where it genuinely removes work instead of adding a layer someone has to maintain. RESULTS ➤ Synced 57,000 summit registrations into MemberPress automatically. No access issues reported, and no manual cleanup for the team. ➤ Moved 2,500 paying members from WooCommerce Subscriptions to MemberPress without a single member re-entering their card. ➤ Automated a course business's enrollment workflow. Half the founder's working day back, and a 77-student surge handled hands-free. There's more detail on these in my PORTFOLIO - full case studies, the plugins I've built, and what specific projects looked like before and after. Clients I've worked with include Jocko Willink and Echelon Front, TechServe Alliance, MDBA, Global Leadership Network, and others. I've published my own plugins, extensions, and add-ons for MemberPress, MemberMouse, LearnDash, WooCommerce, Paid Memberships Pro, Restrict Content Pro, and Gravity Forms, built because the off-the-shelf option didn't exist. And I'm a certified expert, qualified developer, or listed partner with MemberPress, LearnDash, LifterLMS, WP Fusion, MemberMouse, GamiPress, and AffiliateWP - vetted and backed by the companies that build them. WHAT TO DO NEXT My work history is where past clients describe what it's actually like to work with me. If your membership platform needs to perform - and keep performing - send me a message. We'll set up a free video call and talk through what your business needs. Your WordPress operations should work without you. - Vic