John Michael J.
Influencer & UGC Campaign Manager, Scriptwriter, Copywriter
I recently completed a two-year role as a Team Lead Campaign Manager for a TikTok agency partner, where I oversaw end-to-end creator and UGC campaign execution across multiple markets. In this role, I developed creative concepts, wrote scripts, built storyboards, managed creators, and guided video editors to ensure each asset was strategically aligned, visually strong, and optimized for performance. With over 17 years of professional copywriting and content experience, I bring deep expertise in crafting high-performing written and video-first assets. Since 2008, I’ve partnered with SEO agencies and global brands to produce SEO-optimized articles, website content, press releases, marketing copy, and direct-response creatives designed to drive engagement and conversions. Whether you need compelling scripts, UGC campaign support, or polished copy, I create content that is strategic, audience-aware, and built to perform.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $5.9k
Billed in all: $108,261$108k
$456 in the last 6 months
Across 15 contracts
Across 472 contracts
Earnings, last 30 days
Skill rankings: Top 6% in Article Writing
Ranked by MRR among everyone on Upwork with the skill.
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