KARINA D.

I'm recognised as an EXPERT-VETTED talent on Upwork, which places me in the top 1% of freelancers on the platform. I’m Karina Diaz, a Colombian Art Director, Senior Graphic Designer and Illustrator based in Sydney, Australia. Having lived and worked across Colombia, the UK and Australia, my work is rooted in the richness of Latin American culture and a love of colour, shaped by Colombia’s vibrant energy, London’s art and design scene, and the natural beauty of Australia. I specialise in branding, illustration, and print and digital design. With over 15 years of experience, I work remotely with clients around the world, from global brands and creative agencies to start-ups and independent businesses. I adapt my approach to suit each client, industry and project, creating thoughtful and effective design while maintaining a clear and distinctive visual perspective. My clients have included Amazon AWS & Alexa, Airbnb, LEGO, Adidas, Pepsi, Westpac, NIDA, Toyota, FedEx, John Lewis and Sydney Children’s Hospital.