David W.

Google Ads Management: Legal | Healthcare | Retail | Local Services

Google Ads is changing rapidly. AI-driven search, broader keyword matching, automated bidding, AI Overviews, and fundamental changes in how and where ads are displayed have made experienced account management more important - not less. I've managed Google Ads for 20+ years, through nearly every major evolution of the platform. I understand not only how Google Ads works today, but how to recognize when Google's automation is helping your business - and when it's simply spending your money. Successful PPC isn't "set it and forget it." It requires active search-term management, smart bidding strategy, competitive analysis, strong conversion tracking, and an understanding of an increasingly AI-driven search landscape. Your advertising budget is too valuable to learn Google Ads with. Hire someone who already knows what they're doing. *************************************************************** I have deep experience in managing Google Ads for Law Firms: Family law (custody, support, mediation) Bankruptcy and back payroll tax law firms (IRS issues, wage garnishment, tax resolution) Medical malpractice Personal injury I have deep experience in managing Google Ads for Healthcare: Dental Chiropractic Aesthetics Bariatric Surgery Laboratory Services Family Medicine Bio-Identical Hormones Infusion Care In general, I review campaign data weekly (or more frequently when needed), focusing on key metrics such as conversions, CPA, ROAS, search terms, budgets, and pacing. From there, I make ongoing optimizations to bids, keywords, targeting, ad copy, and budgets to continually improve ROI. I provide clear weekly and/or monthly performance reports with insights and next steps. I was a beta tester for Performance Max and Demand Gen campaign types. Available for agency work ie you are a online marketing agency with a diverse portfolio of clients looking for a PPC specialist to optimize and manage their accounts. I also manage Google Grant accounts. Consulting Service: Underperforming Google Ad campaigns? I conduct a full audit of your Google Ads account and provide my notes on observations made and recommendations for improvements/next steps. $200 fixed price. I audit 18-24 months data.