Sarah M.

Sarah McIver is a freelance copywriter specialising in the gambling industry and the nonprofit/charity sector with over 20 years' experience writing high-performing copy for dozens of clients worldwide. Gambling clients have included 888, Gala, Betfred, SBTech, TopGame Tech, PokerSnowie, Felix Gaming and SkillOnNet. See samples at SarahMcIverCopy.com Nonprofit/charity sector clients have included Marine Connection, The Free World Charter, LifeGames, Free World One and the Social Entrepreneurship Consortium. See samples at CharityCopy.com Drawing on experience of both in-house and remote positions across a wide range of businesses, Sarah is acutely aware of the varying needs of her industry clients, from busy marketing departments to stretched fundraising endeavours, and can easily adapt as needed. Sarah has a talent for pin-pointing the emotional motivators that drive customer/donor response and expertly weaves powerful and effective copy to elicit the desired actions through online and offline collateral such as webpages, emails, articles, sms, social media posts, flyers, direct mail and much more. Through her work, Sarah has helped her clients achieve increased acquisition, conversion and retention goals, a more inspired and loyal following, and marked growth in business/donations. Notes: Upwork fees require my rates to be higher than advertised on my website. Ongoing work is charged at a more attractive rate via my website. Upwork's time tracker tool does not currently work on Chromebooks (my current work platform), so any per hour work will involve manual time records.