Abdellah A.

I design bilingual brand identities where the Arabic and the Latin carry equal weight. Arabic lettering and custom type is my specialty, matched to Latin so neither side is compromised. For 10 years I've built brands with founders and agencies across Saudi Arabia, Qatar, Kuwait and the wider GCC and MENA, from naming and brand story through to the full visual identity. How I work: · A discovery session to understand the business, not just the aesthetic · Research and competitive benchmarking · One focused creative direction. I put my full effort into a single strategic path instead of spreading it thin across throwaway options · We pressure-test it together, and revisions or a new direction follow only from strategic reasoning For me, brand identity is strategic decision-making, not personal taste. If a choice can't be defended with reasoning, it doesn't ship. Clients who work that way get the best of me, and if we don't see eye to eye on that, we're probably not the right fit. What I hand over flexes to what you need: full logo suites as vector, PNG and every web and print file in all versions; a brand identity book scaled to your scope and budget; print stationery; and the web assets a new brand needs to start communicating. Languages: Arabic (native), English (fluent), French (fluent). Tell me about the brand you're building.