RJ Lyn T.
Social Media Manager & Strategist | Nurse | HIPAA | SEO
I am a Registered Nurse and a Top Rated Plus social media manager. For over 15 years, I have been helping doctors, clinics, med spas, and allied health professionals grow online carefully, and without the compliance worries that often come with healthcare marketing. Many social media managers do not fully understand clinical language or patient privacy. They do not always know why a simple before and after photo, or one careless caption, can put a practice at risk. I do. And that small detail makes a big difference in the kind of work I deliver. Who I work with: • Doctors and medical directors (family medicine, dermatology, aesthetics, OB/GYN, and more) • Med spas, wellness clinics, and IV therapy practices • Dental and orthodontic practices • Home health and home care agencies • Speech, physical, and occupational therapists • Chiropractors and functional medicine practitioners • Telehealth and digital health startups How I support healthcare practices: • Content for Instagram, TikTok, Facebook, and LinkedIn — posts, carousels, and Reels • HIPAA-aware patient education and storytelling • Content calendars built around your services and the patient journey • Google Business Profile setup, review handling, and reputation care • Local SEO and blog content that brings new patients to your door • Meta Ads for patient acquisition on Facebook and Instagram • Email newsletters in Mailchimp, Klaviyo, and MailerLite • Clear, simple reporting through Google Analytics 4 and Looker Studio A little about my track record on Upwork: • 100% Job Success Score across 143 jobs and more than 25,000 hours • Over $200,000 earned helping brands grow online • Top Rated Plus, which places me in the top 3% of talent on the platform I use ChatGPT and similar tools to help with research, ideas, and repurposing content. But every word that goes out is reviewed by me. A person who understands medical accuracy, patient privacy, and your brand voice. Tools I work with daily: Instagram, Facebook, TikTok, YouTube, LinkedIn, Threads, Pinterest • Meta Business Suite and Ads Manager • Later, Buffer, Hootsuite • Canva, Adobe Express, basic Figma • WordPress, Shopify, WooCommerce • Mailchimp, Klaviyo, MailerLite, ActiveCampaign, HubSpot • Notion, ClickUp, Trello, Asana, Slack • Google Analytics 4, Looker Studio • ChatGPT, Claude, and other AI assistants While my main focus is healthcare, I have also helped wellness brands, coaches, and small businesses build their presence online over the past 15 years. If your work touches travel, ecommerce, health, wellness, or simply needs a careful and steady hand, I would be glad to talk. If you are a healthcare professional looking for social media that brings in real patients, and you would like it managed by someone who understands both the marketing side and the clinical side, I would be glad to help.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $12k
Billed in all: $295,826$296k
$1.2k in the last 6 months
Across 165 contracts
Earnings, last 30 days
Skill rankings: Top 0.91% in Lifestyle & Travel
Ranked by MRR among everyone on Upwork with the skill.
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