Siegmond T.

20,785 inactive users reactivated in one month. A 4.36% win-back rate across 477,132 users contacted. I help B2B and B2C businesses activate customers, win back dormant users, and generate sales opportunities through email, push notifications, in-app messaging, and marketing automation. With 6+ years in email marketing and an earlier background in sales and lead generation, I handle strategy, setup, campaign execution, and ongoing optimization. At Echo Base Global, I managed lifecycle campaigns for Paxful, TabTrader, and Omni Wallet. SELECTED RESULTS • Paxful reactivation: Executed a HubSpot rebate campaign targeting users inactive for more than 60 days. From October 15 to November 14, 2024, 20,785 users returned to trading, with approximately $545K in reported trading volume. • Email operations: Managed an email program with 2 million sends in October 2024. Between September and November, the reported hard bounce rate fell from 1.82% to 0.04%. • Push engagement: Managed OneSignal campaigns that recorded 19,294 clicks and 5,470 directly attributed sessions over a 30-day reporting period. • B2B demand generation: Built Numerik's cold email infrastructure, generating 5–10 interested leads per week and delivering booked demo meetings. HOW I CAN HELP • Lifecycle marketing: Onboarding, activation, nurture, abandoned-cart recovery, retention, and win-back journeys. • CRM and marketing automation: Behavioral segmentation, campaign triggers, personalized follow-ups, and workflow optimization. • Email deliverability: SPF, DKIM, DMARC, list hygiene, suppression management, and sender-reputation monitoring. • B2B outreach: Cold email infrastructure, prospect targeting, email sequences, and coordinated LinkedIn outreach. • Campaign optimization: Copywriting, A/B testing, performance reporting, and improvements tied to customer actions. AI-ASSISTED WEB DEVELOPMENT I also use AI-assisted development to build interactive web tools and engagement experiences. My projects include MailQuest, an email marketing consultation tool with readiness assessments and an email content grader, and VoteQuest PH, an interactive voter education web application. Both were deployed through Netlify. This capability complements my marketing work by helping me turn ideas into working prototypes and interactive experiences. TOOLS HubSpot, OneSignal, Klaviyo, Brevo, Instantly, Snov, Apollo, and PersistIQ. Tell me what you want to improve: activation, retention, email delivery, or qualified leads. I'll help you identify the gaps and build a clear plan to address them.