Adriana D.

Hand-drawn illustration for brands that want to look unmistakably human. Trusted by Johnson & Johnson, Mars, On and RubyCup, and by plenty of solo founders, across 500+ projects and 14+ years. When everything starts to look generated, a drawing with a visible hand in it stands out. Real line work, texture and small quirks make people stop and look twice. My work is warm and full of character, and still polished enough for packaging, a campaign or a boardroom deck. I studied marketing and economics, so I start every project with the business question: who needs to feel what, and what should they do next? The drawing comes after that. Selected work: — A DEI visual system for Johnson & Johnson — Internal culture illustrations for Mars — Brand illustration for On (sportswear) and RubyCup (femtech) — Illustrated maps for travel, hospitality, editorial and real estate clients What I can draw for you: — Custom illustrated maps: city, neighbourhood, tourism, event and conceptual — Brand illustration systems and icon sets — Packaging, labels and merch — Hand lettering — Editorial and cover illustration — Illustrated infographics and sketchnotes How it works: 1. A short brief or call so I understand the goal, the audience and where the art will live 2. Rough sketches for you to react to before anything is final 3. Final artwork, drawn by hand and refined digitally (Procreate, Illustrator, Photoshop) 4. Print- and web-ready files, with usage rights agreed up front Every illustration is drawn by me. No AI-generated imagery. Have a map, a label or a brand world in mind? Send me a message with what it's for and when you need it, and I'll reply with next steps.