Kristine S.

I help performance marketing businesses build accurate, end-to-end tracking systems — so the attribution data you're making decisions from actually reflects reality. For 4 years I worked at Hyros, a performance marketing attribution platform, onboarding and supporting hundreds of clients across diverse business models. That experience gave me deep hands-on knowledge of Meta CAPI, pixel setup, event deduplication, and Event Match Quality, as well as Hyros tracking setup, lead tagging, call tracking, and attribution configuration. I've worked across full-funnel setups including webinars, VSL funnels, coaching businesses, and ecommerce, tracking across Meta, TikTok, Google, and other ad platforms. I'm also comfortable working across a wide range of tools and integrations — whatever your current stack looks like, I've likely worked with it or something similar. I don't just set things up — I make sure the data is clean, accurate, and actually useful for scaling decisions. If something's broken or off, I'll find it and fix it. If you need someone who understands attribution deeply, knows how tracking breaks, and can work independently to keep your systems running accurately — let's talk.