Sobia K.
Meta Ads Expert | Facebook & Instagram | ROAS & Leads
Meta Ads Expert for eCommerce, Local and Service-Based Businesses. I help brands turn Facebook & Instagram Ads into sales and qualified leads, not just clicks, with strategy, accurate Pixel and CAPI tracking, and transparent reporting focused on profitable growth. I work with eCommerce brands, local businesses, service professionals, creative businesses, health and wellness practices, and hospitality. Whether you need Shopify sales and ROAS scaling or consistent high-quality leads and booked appointments, I build campaigns designed for your goal. What I do: Full funnel Meta Ads management in Meta Ads Manager, campaign setup and restructuring, audience and interest research, creative and copy testing, retargeting and lookalike audiences, Pixel, Conversions API and domain tracking setup, budget optimization and scaling, weekly insights and clear recommendations. How I work: I start with your offer and data, fix tracking first, then test audiences and creatives, then scale winners. No risky shortcuts on your ad account, no vanity metrics. You get clean setup, data-driven decisions, and communication you can rely on. Why clients stay: Top Rated Plus with 14+ years managing campaigns and budgets, $400K+ earned across 800+ jobs and 12,000+ hours on Upwork, trusted by long-term clients who value clear communication, accountable work, and results they can measure. If you want Meta Ads that are built to bring real customers, send me a message with your business and goal. I will review your account and share the next best steps. Recent client: 5.0 "I've had the pleasure of working with Sobia for nearly two years...tremendous impact" - $7,717 contract. If you want the same level of partnership for your business, send me a message...
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $19k
Billed in all: $455,332$455k
$1.3k in the last 6 months
Across 947 contracts
Earnings, last 30 days
Skill rankings: Top 2% in Social Media Account Setup
Ranked by MRR among everyone on Upwork with the skill.
- Lookalike Audience27 freelancers · 🇵🇰 #1Top 7%🇵🇰#1 of 10
- #4Audience Targeting190 freelancers · 🇵🇰 #2Top 2%🇵🇰#2 of 33
- #7Dynamic Ad Setup88 freelancers · 🇵🇰 #4Top 8%🇵🇰#4 of 18
- #29Campaign Setup749 freelancers · 🇵🇰 #10Top 4%🇵🇰#10 of 252
- #30Social Media Account Setup1,987 freelancers · 🇵🇰 #5Top 2%🇵🇰#5 of 258
- #30Pixel Setup & Optimization593 freelancers · 🇵🇰 #2Top 5%🇵🇰#2 of 98
- #43Retargeting712 freelancers · 🇵🇰 #7Top 6%🇵🇰#7 of 145
- #56Shopify Marketing1,429 freelancers · 🇵🇰 #8Top 4%🇵🇰#8 of 303