Geraldine C.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Most businesses don’t have a lead problem. They have a conversion, positioning, and pipeline problem. So they run ads. Post on social. Try different tactics. But results stay inconsistent. Because traffic doesn’t fix broken marketing. It amplifies it. That’s where I come in. I work with business owners who don’t have a full marketing team and need someone who can think strategically and execute consistently. Not just someone to “do marketing,” but someone who can take ownership of it. --------------------------- I build and run marketing systems that: • Turn unclear messaging into clear positioning that converts • Improve lead quality, not just volume • Align marketing with how your business actually generates revenue • Fix funnel gaps that cause lost opportunities • Replace scattered tactics with a cohesive growth system Strategy without execution doesn’t move the business. Execution without strategy wastes time and budget. You don’t need to hire: • a strategist • a content person • a funnel specialist • and someone to manage it all I step in as your marketing lead, build the system, and run it with you. How I typically help • Positioning and messaging clarity • Content strategy that attracts and resonates with buyers • Funnel and conversion optimization • Campaign direction and performance improvement • Marketing and sales alignment • KPI tracking tied to revenue, not vanity metrics How we can work together: 1. Marketing Audit & Growth Plan We identify what’s limiting your growth and map out what to fix first. 2. Ongoing Marketing Support (Retainer) I act as your marketing lead and work with you to improve performance consistently. 3. Focused Projects Positioning, funnel optimization, or content strategy buildout. Experience • 10+ years in B2B and service-based marketing • Led full-funnel marketing across multiple industries • Built campaigns, funnels, and positioning strategies tied to revenue outcomes • Business owner, with a strong focus on practical, ROI-driven marketing I primarily work with US-based teams and align with your business hours when needed. Strong fit if: • You don’t have a dedicated marketing team • You’ve tried ads or content but results are inconsistent • You want marketing tied directly to revenue • You need someone to take ownership, not just execute tasks Not a fit if: • You’re only looking for someone to run ads or post content • You’re looking for quick wins without fixing underlying issues If you’re looking for someone to fix what’s actually limiting your growth, let’s talk.