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Simmi S.
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Simmi S.

SEO & AI Search Specialist | GEO, AEO & Technical SEO

With 20,763 Upwork hours, $100K+ earned, 142 jobs completed, and a 100% Job Success Score, I help businesses improve search visibility, attract qualified organic traffic, and grow through data-driven SEO strategies. With 12+ years of SEO experience, I specialize in traditional SEO and AI search optimization, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). My goal is to help businesses strengthen their presence across Google and emerging AI-powered search experiences. 🚀 MY CORE SEO SERVICES 1. AI SEO, GEO & AEO Generative Engine Optimization (GEO) Answer Engine Optimization (AEO) AI search visibility and content readiness audits Entity SEO and semantic search optimization Topical authority and content gap analysis Question-based content optimization Structured content and schema recommendations Optimization opportunities for Google AI Overviews and other AI search experiences I focus on improving content quality, technical accessibility, topical relevance, and clear entity information to support discoverability. AI citations and rankings cannot be guaranteed. 2. Technical SEO Comprehensive SEO audits Crawlability, indexing, and rendering analysis XML sitemaps, robots.txt, and canonical tags Core Web Vitals and page speed recommendations Website architecture and internal linking Duplicate content and redirect analysis Schema markup and structured data JavaScript SEO and website migration reviews 3. On-Page SEO & Content Optimization Keyword research and search intent analysis Title tags, meta descriptions, and heading optimization Content audits, refreshes, and gap analysis Semantic SEO and entity optimization Topic clusters and topical authority planning Landing page and internal link optimization Competitor and SERP analysis 4. Local SEO & Google Maps Google Business Profile optimization Local keyword and competitor research Google Maps and local search optimization Location pages and service-area SEO Local citations and business information consistency Local schema and multi-location SEO strategies 5. E-commerce, Shopify & WordPress SEO E-commerce SEO audits Shopify and WordPress SEO Product and category page optimization Product schema recommendations Site structure and internal linking Duplicate URL and crawlability analysis 6. Off-Page SEO & Authority Building Backlink profile and competitor analysis Link gap research Link-building strategy Referring domain and anchor text analysis Digital PR opportunities and backlink risk reviews 🛠️ SEO TOOLS & ANALYTICS Google Search Console, Google Analytics 4 (GA4), Ahrefs, Semrush, Screaming Frog, Google Business Profile, BrightLocal, PageSpeed Insights, and Looker Studio. I use relevant data to identify opportunities, prioritize improvements, and monitor organic search performance. 🏢 INDUSTRIES I SUPPORT SaaS and technology, e-commerce, local businesses, home services, healthcare and dental, legal services, real estate, professional services, education, and multi-location businesses. 🤝 WHY WORK WITH ME? $100K+ earned on Upwork 20,763 Upwork hours and 142 jobs completed 100% Job Success Score and Top Rated status 12+ years of SEO experience Expertise in technical SEO, Local SEO, content optimization, GEO, and AEO Data-driven recommendations and actionable priorities Transparent communication and realistic expectations A focus on sustainable SEO and measurable business outcomes 📈 MY APPROACH Understand your website, audience, market, and goals. Analyze technical SEO, content, keywords, and competitors. Identify and prioritize the most valuable opportunities. Develop a practical optimization roadmap. Monitor performance and refine the strategy as needed. Every project is different, so I tailor my recommendations to your website, competition, and business objectives. 📩 LET'S GROW YOUR ORGANIC VISIBILITY Need an SEO audit, ongoing SEO support, technical SEO improvements, Local SEO, or an AI search optimization strategy? Send me your website URL, target market, and primary business goal. I'll help identify opportunities to improve search visibility, attract relevant visitors, and build a stronger organic growth strategy. Let's make your website more discoverable across traditional search engines and evolving AI-powered search experiences.

🇮🇳Chandigarh, India$8/hr100% JSS4.35 (96)Since Jun 2011

Earnings and projects

MRR
$2k

Last 6 months ÷ 6

World#23,130 / 412k
🇮🇳Country#2,876 / 45.9k
Revenue, last 30 days
$882

Last 6 months: $12k

World#46,688 / 412k
🇮🇳Country#4,995 / 45.9k
Total earnings
$154k

Billed in all: $161k

World#22,639 / 412k
🇮🇳Country#3,680 / 45.9k
Per project
$1.1k

$1.3k in the last 6 months

World#117,201 / 412k
🇮🇳Country#14,704 / 45.9k
Projects, last 6 months
9

Across 13 contracts

8% fixed92% hourly
World#21,105 / 412k
🇮🇳Country#2,724 / 45.9k
Projects in all
141

Across 183 contracts

27% fixed73% hourly
World#17,269 / 412k
🇮🇳Country#3,175 / 45.9k

Earnings, last 30 days

$161k+$882 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$160.0k$160.5k$161.0k$161.5kOct 8Oct 23Nov 7

Skill rankings: Top 6% in SEO-Based Website

Ranked by MRR among everyone on Upwork with the skill.

  1. #23Surfer SEO212 freelancers · 🇮🇳 #8Top 11%
  2. #46SEO-Based Website812 freelancers · 🇮🇳 #12Top 6%
  3. #54Search Engine Ranking555 freelancers · 🇮🇳 #32Top 10%
  4. #63Ecommerce SEO Audit523 freelancers · 🇮🇳 #24Top 12%
  5. #74Amazon SEO858 freelancers · 🇮🇳 #6Top 9%
  6. #87SEO Localization916 freelancers · 🇮🇳 #26Top 9%
  7. #143SEO Setup & Configuration1,493 freelancers · 🇮🇳 #63Top 10%
  8. #193SEO Performance2,098 freelancers · 🇮🇳 #74Top 9%