Nick P.

Google Ads Lead Gen Expert: Top 1 Percent Certified Ads, CRO & Scripts

Do you need more, better quality leads coming through from Google Ads? Are your Cost Per Click, Cost Per Lead and Conversion Rates heading in the wrong direction, and you need help righting the ship? Then read on... G'day, I'm Nick - Google Ads expert of 15 or so years (certified), data nerd and analytics enthusiast. I like working with clients in tough, competitive markets. I help them break through the noise, and I help them win. I do this by writing better ads, structuring tighter accounts, applying statistical rigor to each decision, making smarter bids, and employing more systematic account management, via a Google Ads specific Project Management system of my own creation. Translation - more profit per dollar spent for you. For example: 🎯"Nick did a perfect job" - 750% more leads, 78% reduction in CPA 🎯"Nick is a truly outstanding Google Ads manager" - 250% more leads, 400% higher Conv Rate 🎯"I would definitely recommend him!" - 270% more leads, 80% reduction in CPA ============================== Google Ads + CRO = Unfair Advantage ============================== Let’s do some quick maths – let’s say you’re spending $10k, getting $1 clicks and selling a $110 product at 30% profit at a 3.55% conversion rate – how much would a 12% lift in conversion rate (3.55% to 4%) lift your profits? 12% 26%? 50%!? No…how about 86%? Yeah. Almost double the profit, from a conversion rate lift that could be achieved with a headline change. That’s the power of Conversion Rate Optimisation (CRO). In an increasingly competitive online landscape, CRO is the edge you need. Now, you could hire someone else to do this - there's a bunch of people on UpWork who do it, if you're happy to shell out $150USD p/h or so for a good one. Or, you could kill 2 birds, and hire me. ========= The Skillset ========= Traffic Side: I just do Google Ads (certified and a Google Partner) and have been since 2009, managing budgets up to $600k a month. I also write my own Google Ads scripts to automate busy work and wring out every last bit of ROI. Conversion Side: I'm Google Analytics 4 (GA4) certified, a CXL (ConversionXL) certified Optimiser and Digital Analyst, and I'm more than handy with Google Tag Manager (GTM), Unbounce, Looker Studio, Callrail, Hotjar/Microsoft Clarity, various UX and A/B testing platforms, etc. Up to 80% of any given campaign's success is due to what happens AFTER the click, and I'm better placed than most to understand what that is...and improve it substantially. =============================== What You Get When We Work Together =============================== ✔️ Free Initial Consultation: We'll talk about your account and run through your business/Google Ads figures to make sure that I can crush it for you. ✔️Free Audit: If everything lines up with the consultation, I'll have a look at your Google Ads and GA4 account, to A) make 100% sure we're a good fit, and B) record a ~30min audit, giving you the broad strokes of what changes I'd make. ✔️ Google Ads & CRO: The best Google Ads management in the world is pointless without a good place to send all that traffic. When we work together, you've got that side of the equation covered too. ✔️ Customised Looker Studio Report: Check in at any time to see how your Google Ads account is performing, in an easy-to-follow format that gets straight to the point. ✔️ Monthly Strategy Call: So everybody's on track and clear on your campaign road-map. ====== Caveats ====== My services aren't for everyone - more specifically, we're NOT a good fit if: ✗ You're NOT able/willing to make changes to your website/offer based on my feedback ✗ You're NOT a lead gen business - sorry ecommerce businesses, I'm strictly lead gen ✗ You ARE an agency - I don't work for middlemen, I work for clients (and it is just me, I don't outsource) ✗ You're NOT willing to commit to at least 2h a week - good work takes time, and that's the only kind I do ✗ What you offer ISN'T awesome - if you don't have a market-piercingly good product/service, then you have other things to work on All good? Then... ======== Let's Chat ======== Use the "Invite" button to get in touch - just remember to send a personalized invitation, I decline automatic invites.