Michael P.

Conversion & Revenue Audits | Fractional CMO | AI-Accelerated

If your marketing is generating attention but not enough revenue, the problem may be a conversion and customer journey gap — not a traffic problem. I run AI-accelerated conversion audits for established businesses, finding exactly where buyers hesitate and revenue gets lost across the funnel. I help established businesses find where buyers hesitate, conversions break down, and opportunities get lost across the buying experience. Where I Can Help Marketing Strategy Positioning & Messaging Customer Journey & Funnel Optimization Website & Landing Page Conversion Sales Process & Follow-Up Offers, Proposals & Presentations Customer Onboarding & Retention Sales + Marketing Alignment Content Strategy & Webpage Optimization (AEO, GEO, SEO, & Conversions) I work at both levels: diagnosing the larger strategic problem and getting into the messaging, funnels, sales materials, or processes that need to change. Recent Results ✓ Recovered and won a $1.6M proposal ✓ Increased qualified prospects 44% in 90 days ✓ Increased opportunities 23% by reducing conversion friction How I Work I don’t assume the solution is more traffic, another campaign, or a redesigned website. I look across the entire buying experience to find where buyers lose confidence, where momentum disappears, and where the business may be spending money to compensate for a problem somewhere else. Then I prioritize the few changes most likely to improve the commercial result. Depending on the engagement, that can mean developing the strategy, changing positioning or messaging, restructuring a page or funnel, improving an offer, strengthening a proposal, evaluating the sales process, improving follow-up, or working with your team on implementation. I’ve spent more than 25 years in digital marketing and more than 40 years building businesses, including owning a digital marketing agency. I’m also a published author. If you have traffic, leads, and customers but believe you should be getting more revenue from what you already have, let’s find out where it’s being lost.