Michael P.

Buyers rarely disappear for no reason. Somewhere between the first interaction and the decision to buy, confidence drops, momentum slows, or the value becomes harder to justify. That’s where I work. For 25+ years, I’ve worked across marketing strategy, sales, GTM, positioning, buyer psychology, and conversion optimization to identify what is getting in the way of the sale and what should change first. Recent work includes recovering a $1.6M B2B proposal that had gone dead and helping a business generate $80K in 60 days after restructuring its conversion path. I have a particular interest in health, wellness, fitness, and healthcare businesses, where I bring both commercial strategy experience and decades of firsthand industry experience. Areas I typically work across: • Marketing Strategy & GTM • Brand Positioning & Messaging • Customer Journey & Buyer Psychology • Conversion Funnel & CRO Strategy • Sales Process & Proposal Optimization • Landing Pages & Offers • Onboarding & Activation • Revenue Optimization This work isn't about finding dozens of things to fix. It is about identifying the few points in the buying experience that are creating the most friction and have the greatest potential commercial impact. Best fit: established businesses with customers, traffic, and revenue that know something in their positioning, marketing, funnel, or sales process is holding back growth.