Michael D.

You hired a designer or an agency. The launch date slipped twice, the work looked great but didn't sell, and every update came with a new invoice or a new excuse. I'm Michael. I run Berserk, my senior design and dev practice. You work with me directly on brand, website, product UI and growth, from first sketch to live code, and nobody junior picks it up halfway. Most clients find me after getting burned one of four ways. Here's how I make sure it doesn't happen again. 1. It ships late. Before any work starts, you get a written plan with a date on every milestone. I do the work myself, so nobody else is holding it up. At iSleep I built and shipped an internal HIPAA compliant platform myself, end to end. 2. It looks good but doesn't perform. The same person designs it and builds it, so what you approve is what goes live. Then I check whether it's working. For iSleep, moving purchase tracking server side tracked roughly 30 to 40 percent more conversions than the browser pixel alone. 3. You can't see what's going on. Real work shows up from the first week, in Figma or on a staging link, and I answer messages within a day. 4. You don't own what you paid for. Your design files, code, accounts and domain stay in your name. I work inside your accounts. The price we agree on is the price, and any change in scope gets quoted in writing before anyone starts on it. If something goes sideways, you hear it from me first, along with the fix. WHAT I DO - Brand: positioning, naming, voice, logo, visual identity and guidelines. - Websites and landing pages: designed and built, on Shopify, Next.js or the platform you already use. - Product and UI/UX: web apps, member portals, dashboards and design systems, designed in Figma and then built. - Growth: launch campaigns, paid social creative, Klaviyo email flows, and tracking that shows what's actually working. RECENT WORK - Conexwest, a shipping container company selling in 48 states, whose customers include Tesla, Costco and Amazon. Twelve months across brand, web and content, including the homepage, the main buying paths and 24 fabrication category pages. - iSleep, sleep medicine. Creative Director, June 2025 to April 2026. Brand across two related brands, the Shopify store, Klaviyo and the member platform. Klaviyo open rates went from 21% to 29 to 31%. - Tradefull, a 3PL and marketplace integration company. Brand and Marketing Director. I built the brand system, ran Meta and LinkedIn campaigns, and made the investor deck the company raised its venture round on. - An early stage legal tech startup. Website, 640+ articles of content and an outbound sales system. - Bloom. Founder and CEO of a cannabis point of sale company. WHAT CLIENTS SAY ON UPWORK "Michael is one of the best designers I've ever hired on Upwork. He understands UI design and marketing at the same time, which is rare." "High-end contractor with the skills to back it up. Highly recommended." "Michael is a marketing master. We highly recommend him!" WHO THIS IS FOR Founders and marketing leads at growing companies (ecommerce, healthcare, SaaS and B2B services) who want one senior person accountable for how the brand looks, how the site works and whether it brings in customers. If you've been stuck managing a designer, a developer and a marketer who don't talk to each other, this is for you. Probably not a fit if you need a quick logo for a contest or a template installed this weekend. HOW WE START 1. Tell me what you're trying to ship and what went wrong last time. 2. I send a written plan with the scope, the price and a date for each milestone. 3. Work starts, and you see it from the first week. BACKGROUND Twenty years in design. I started as a graphic designer, then picked up code, brand strategy and marketing. Creative Director at iSleep, Brand and Marketing Director at Tradefull, founder of Bloom. Berserk has been my independent practice since 2006. I use AI tools for the busywork so things move faster, and every design decision is mine. Send me a message with a link and two sentences about the project. I'll reply within a day with how I'd approach it.