Steve K.

If you have a B2B (I specialise in IT, fintech, cyber security, HR) website, product, or channel that needs content for conversions or technical/knowledge base copy (with and without AI), do read on. Help yourself to 10+ years of getting results for SaaS clients across in-house, agency, and freelance. From developing brand voice and content strategy, to writing and knowledge bases. ► Conversion copywriting Words that sell, nudge and persuade, bundled with guidance/collaboration with designers on layout and page optimisation for users and SEO ► UX/in-app product copywriting Helpful and human words and microcopy to guide and keep your product accessible and easily understood ► Technical content Writing and managing guides, brochures, knowledge bases (experienced with Zendesk, Help Scout, BetterDocs, and Intercom), app store descriptions, SaaS onboarding and walkthroughs ► Content creation, content, marketing, and content strategy Experienced with creating ebooks, white papers, industry reports, blogs, thought-leadership LinkedIn pieces (helpful, human, and with your preferred tone of voice, including ghostwriting for CEOs and senior leaders), content calendars, competitor audits, plus AI-based workflows that speed up content creation, boost SEO/GEO/AEO, and position you above competitors. ► Emails Onboarding, upselling/freemium-to-paid, community building with newsletters, experience in Mailchimp and HubSpot ►Conversational design Writing chatbot messages, developing chatbot tone and personality, creating chatbot journeys, developing user personas, mapping user journeys ► Landing pages Including optimisation, wireframing, PPC ads to make sure the whole funnel is consistent ► Brand storytelling Strategic narrative and positioning, going beyond talking about your features and instead how to make your customer the star/hero so they can succeed in this wild world (but only when they choose your business), tone of voice (ToV) and voice strategy ►Website management, launches and relaunches Taxonomy, SEO, content strategy, with loads of CMS experience including WordPress, Umbraco, Drupal ►AI copywriting and editing Your editor for optimising, prompting, checking facts, and managing content strategy at scale ►Results with start-ups, scale-ups and global brands ►Experience of working directly with business owners, agencies, and product teams ►Offering support to define a brief to understand your product and audience See my reviews to see why people say things like: "Steve would be a great asset for any organization. He was very diligent and took great care in learning about our business. Steve has the rare ability to take in unstructured information, organize it, and deliver elegant content. We look forward to working with Steve again for our website writing needs." "Steve is an absolute pro! Delivered on time and his work is A++. Looking forward to working with him on my next job." Read enough? Got more questions? Get in touch and let's start doing great things.