Asaad M.

Senior Product Designer & Full-Stack Dev | B2B SaaS | AI Apps

I run The Small Square, a 15-person team that designs and ships B2B SaaS. One team does the design and the build, so nothing dies in handoff. Recent work, end to end: ▸ HalalAccounts runs a small business's whole back office: books, invoicing, payroll, time tracking and hiring in one place, with live bank feeds and Zakat reporting. 591 API routes, 94 data models, 240,000 lines of TypeScript, and a live MCP server exposing the books as tool calls to GPT, Claude and Gemini. ▸ DLVRD lets filmmakers send clients a branded, streamable gallery instead of a Dropbox link and a file called FINAL_v7_2.mp4. React and Node, an FFmpeg worker fleet generating proxies, resumable multipart uploads, a cold-storage archive tier and Stripe billing. 300+ users within weeks of launch. ▸ Morket takes a founder's product URL and gives back a brand foundation, a weekly plan, and the SEO, social and blog work actually shipped. 180 endpoints, provider abstraction across OpenAI and Anthropic, RAG, an agentic tool loop, and its own OAuth-secured MCP server. ▸ DoxOptima is what a clinic or dental lab runs its day on: patient records, lab orders, staff attendance and the books. Workflow engine, double-entry ledger, biometric attendance, and an Electron desktop build that keeps working when the connection drops. Also shipped: the AI safety layer for a production therapy app. Seven output-guard detectors, retry policies per attempt, full telemetry, all tunable without a redeploy. Stack: React, Next.js, Node, TypeScript, PostgreSQL, Prisma, Redis, Docker. Before this: first designer at Mattermost, through the 2022 TrustRadius Best Of Award and the launch of Focalboard (Product Hunt, VentureBeat, FOSS award winner). 150+ products since, across DevOps, fintech, healthtech and AI tooling. Founders bring us in when design has become the bottleneck. Users drop off before activation. Time-to-value is too slow. The AI feature shipped and nobody trusts it. The product no longer reflects the business you've built. HOW WE WORK Most engagements run monthly. Three ways in: ▸ Ship Block, 4,000 USD/mo. One senior product designer, roughly 30-40 hours. ▸ Product Pod, 8,000 USD/mo. Designer plus engineer, roughly 60-80 hours. What we design Monday is in staging Friday. ▸ Product Team, 15,000 USD/mo. Two designers, one engineer, me on strategy. For reference, one senior product designer in the US runs 170,000 to 245,000 USD fully loaded in year one. That is 14k to 20k a month for one person who cannot ship code. Scoped MVPs and audits still run fixed-price. We work with founders of post-PMF B2B SaaS companies, 5 to 25 people, Seed to Series A, mostly US and Middle East. START HERE Send me your product and the one metric that is stuck. I will come back inside 24 hours with how I would attack it and what the first month looks like. If a monthly engagement is not right for you, I will say so.