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Ileana L.
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Ileana L.

Senior Art Director | High-End Editorial, Branding & Typography

| High-End Visual Solutions for Brands That Value Clarity, Trust, and Sophistication | With over 20 years of professional experience at the intersection of advertising, graphic design, and fine arts, I help international brands and boutique firms transform complex ideas into elevated visual narratives. I don't just create designs; I build cohesive visual systems that command attention and foster authority. My editorial-driven approach combines cinematic aesthetics with industrial precision, making it ideal for clients who seek a refined, "slow-living" inspired elegance instead of mass-market noise. Core Expertise: ▸ Strategic Branding & Visual Identity: Developing aggressive yet polished branding systems for the music industry (specializing in Punk/Indie) and boutique corporate sectors. ▸High-End Editorial & Print Design: Expert in Adobe InDesign for creating complex fact sheets, one-pagers, whitepapers, and high-conversion marketing materials. ▸Custom Typography & Lettering: Unique, hand-sculpted calligraphy and custom fonts that provide your brand with a distinct and memorable voice. ▸Data Visualization & Marketing Collateral: Transforming technical workflows into clear, visually compelling assets that drive results. Why Collaborate With Me? ▸Seniority & Reliability: Two decades of experience delivering production-ready files that meet the highest industry standards. ▸Boutique Approach: I prioritize quality and visual restraint, ensuring your brand remains sophisticated and trustworthy. ▸Integrated AI Workflow: I leverage cutting-edge AI tools to optimize production times while never sacrificing the handcrafted, artistic essence of the project. I am currently seeking long-term collaborations with visionary clients who value excellence and strategic design. Let’s build something exceptional together!

🇦🇷Buenos Aires, Argentina$40/hr100% JSS4.76 (89)Since Sep 2011

Earnings and projects

MRR
$1.1k

Last 6 months ÷ 6

World#45,881 / 412k
🇦🇷Country#515 / 4,639
Revenue, last 30 days
$503

Last 6 months: $6.3k

World#62,753 / 412k
🇦🇷Country#725 / 4,639
Total earnings
$94k

Billed in all: $97k

World#42,209 / 412k
🇦🇷Country#421 / 4,639
Per project
$668

$792 in the last 6 months

World#156,807 / 412k
🇦🇷Country#1,717 / 4,639
Projects, last 6 months
8
50% fixed50% hourly
World#24,499 / 412k
🇦🇷Country#255 / 4,639
Projects in all
140

Across 152 contracts

47% fixed53% hourly
World#17,458 / 412k
🇦🇷Country#155 / 4,639

Earnings, last 30 days

$97.2k+$503 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$96.5k$97.0k$97.5kOct 8Oct 23Nov 7

Skill rankings: Top 4% in Lettering

Ranked by MRR among everyone on Upwork with the skill.

  1. #10Lettering234 freelancers · 🇦🇷 #3Top 4%
  2. #15AI Animation Tools104 freelancers · 🇦🇷 #2Top 14%
  3. #85Sales & Marketing Collateral527 freelancers · 🇦🇷 #1Top 16%
  4. #155Digital Design1,758 freelancers · 🇦🇷 #9Top 9%
  5. #160Typography2,054 freelancers · 🇦🇷 #6Top 8%
  6. #165Brochure1,988 freelancers · 🇦🇷 #4Top 8%
  7. #201Art Direction1,623 freelancers · 🇦🇷 #11Top 12%
  8. #204Corporate Brand Identity2,351 freelancers · 🇦🇷 #9Top 9%