Alex S.

Full-Stack Performance Marketer | Google Ads, Meta, SEO, CRO, GA4, GTM

15+ years in the digital marketing trenches, over $1M in annual ad spend managed across 100+ brands. Built on critical thinking and resourcefulness back when there was no AI to lean on. Then AI arrived, and because I already knew what good looked like, it became a force multiplier instead of a convincing and very fast way to mess things up🤭 Paid ads, SEO, landing pages, CRO, tracking, funnel architecture, email, automation. Long enough in each to know how the pieces affect each other, and where they break. That matters because what usually costs you money is a freelancer who treats the brief as the boundary. Say you asked for campaign work. The broken tracking underneath stays broken, and the landing page nobody mentioned keeps losing half the traffic you paid for. I find the leaks, blind spots, and wasted spend, fix what's broken, and tell you what else I noticed along the way. If you want someone who knows his way around all of it and has been burned enough times to see trouble coming before it costs you... you pretty much just found your guy! Oh... and I'll catch the brand-term conversions inflating your new business numbers. It's a popular way to look good on a monthly report these days... 🤭 What I Actually Do 🤙 SaaS, e-commerce, service businesses, agencies, real estate, veterinary, wellness, beauty, retail, franchises. Ten industries, same job: find where the money leaks... and where it hides. Paid Media - Mostly Google Ads and Meta. TikTok, LinkedIn, Reddit, and Shopping when they make sense. Campaigns that scale, not just launch. Zero tolerance for waste. Tracking & Attribution - GA4, GTM, server-side tagging, CAPI, Hyros, Triple Whale. Cleaner data, fewer bad decisions. SEO & Content - 10 years of audits, on-page fixes, keyword strategy, local SEO. Funnels & CRO - Landing page reviews, messaging cleanup, friction reduction. Fix what's obviously broken first. Automation & Operations - Make, n8n, GoHighLevel, Klaviyo, ClickUp, MailerLite, Mailchimp, Drip, plus Claude Code, Cowork, and Gemini, ChatGPT, or Manus for AI-assisted workflows. Shopify & E-Commerce - Product pages, checkout improvements, automation workflows, storefront optimization, LTV and cohort analysis. Project Coordination - Agencies, startups, healthcare, education, real estate. Slack, ClickUp, Monday, Trello, Asana, Notion. A Few Cases Worth Mentioning ✅ Freelancing since 2011, full-time since 2018. Direct clients, agency partnerships, franchise campaigns. Brands I've worked with: Planet Fitness, Tide Cleaners, Amazing Lash Studio, Tuft & Needle, Dunkin', Baskin-Robbins, PetSmart, Elements Massage, Walt Danley, Fairway Independent Mortgage. Planet Fitness - Local search had stalled across five locations. Rebuilt the Google Business Profiles, split keyword targeting by catchment so locations stopped bidding against each other, launched geo-targeted campaigns aimed at calls and membership inquiries. Tide Cleaners - Ads were pulling broad, low-intent traffic into landing pages that didn't match the search. Rebuilt campaigns around core services, tightened location targeting, fixed the landing-page journey. Amazing Lash Studio - Meta was generating interest with no path back for people who didn't book. Restructured campaigns by audience intent, built retargeting funnels pointed at completed appointments. Walt Danley Real Estate - Broad luxury targeting was producing inconsistent lead quality. Rebuilt the strategy around specific locations, property types, price bands, and buyer-versus-seller intent. Tuft & Needle - Fragmented campaigns and product targeting made it hard to see what drove profitable sales. Restructured Google Ads, cleaned up the Merchant Center feed, moved budget to the strongest performers. Local Vet Clinic Turnaround - ~$5k/month in revenue from an underperforming site and badly structured campaigns. Rebuilt the site around appointment intent, restructured Google Ads. ~$20k/month within three months on $1,300/month in ad spend. 15x return on ad spend. Premium E-Commerce (20k+ SKU catalog, eight-figure revenue) - Running paid strategy and diagnostics on a mid-five-figure monthly budget. The audit's first find: a single brand keyword carrying 69% of search value, quietly masking weak non-brand performance. ⭐ What Clients Say ⭐ "Alex is a pro. He does what he says when he says he will. If you've hired freelance talent globally, you know that's rare. Fresh ideas, works with passion." "Deep knowledge across SEO and digital marketing, thinks outside the box, delivers fast." "Very positive experience. Wide variety of talents from marketing to web development and operations." Let's Talk About Your Situation 🫵 Something's probably not working the way it should... or you know it could perform better. Send me a message, tell me what's happening, and I'll tell you if I think I can help and how I'd do that. No pitch, no pressure. Just honest and pure feedback. Let's see if we're a fit :)