Arif A.

I help businesses trust their data, automate reporting, and make better marketing decisions using reliable analytics and clean data pipelines. Over the last 7+ years, I’ve worked with e-commerce, SaaS, publishing, and subscription-based businesses, helping them fix broken tracking, design scalable measurement strategies, and turn raw data into clear insights for decision-making. I specialize in bridging the gap between marketing and engineering working closely with developers, founders, and marketing teams to translate business requirements into accurate, privacy-compliant tracking and reporting systems. What I help with: Analytics & Tracking Audits Identify gaps, misconfigurations, and data inconsistencies across GA4, GTM, and ad platforms with a clear action plan. Google Tag Manager & GA4 Implementations Custom event tracking, enhanced e-commerce, consent-aware setups, and debugging complex firing issues. Marketing Data Automation & Pipelines Automating data collection and reporting using BigQuery, APIs, and Google Sheets to eliminate manual work. Dashboards & Reporting Clean, decision-focused dashboards in Looker Studio that connect marketing spend, leads, and performance. Measurement Strategy & Consulting Defining what to track, how to track it, and how to use data confidently across channels. I’ve worked on 200+ analytics projects, from simple audits to complex multi-source reporting setups. My focus is always on accuracy, scalability, and clarity — not just tools, but outcomes. If you’re looking for someone who understands both analytics and the technical side of data, I can help you build a setup you can rely on.