Jovana L.

Fifteen years ago, I started as a graphic designer. As a psychology nerd at heart, somewhere along the way that pulled me into instructional design. I wanted to understand not just how a page looks, but how someone actually uses it, learns from it, and comes back to it. I trained in it deliberately (partly to build my own planner collection), and it turned out to be exactly the skill that was missing from most workbook designs. There wasn't a name for combining that with writing and layout, so I made one up: Content Transformation Specialist. If you already have a polished, structured manuscript and just need it typeset, do not worry, I do that, too—and do it well. But where I add the most value is earlier: turning a rough idea, a messy Word document, or a half-finished outline into a book or workbook that readers can actually use and a client can actually sell. What I actually do: * Workbook development: structure, content flow, and pedagogy for workbooks, planners, journals, and interactive guides, built from the ground up, not just laid out * Book & eBook interior design: InDesign typesetting, print-ready PDFs, formatting for KDP, IngramSpark, or your publisher's specifications * Educational PDFs & lead magnets: guides, PDF books, spreadsheets, downloadable resources built to be used, not just downloaded and forgotten * Editing: as part of the books and workbooks I build, tightening and refining the content alongside the design, not offered as a standalone service Let me tell you how I do it: 1. Research: I get into your goals, your audience, and what the finished piece needs to do for them. 2. Design samples: before full production starts, I present a few design samples for you to choose from, so you're picking an approach and a visual style 3. You choose: once you pick the direction that fits your project best, I build the whole piece in that style 4. Building: structure, content editing, and design happen together as I go and I refine all three as the piece comes together 5. Delivery: clean, print-ready or platform-ready files, on time Let me show you what past clients said: "I am impressed by her experience, creativity, integrity and work ethic. The workbook she designed for my advanced presentation skills class was colorful, well laid out and functional." "Jovana is not only a great designer but a very hard working person. She always meets deadlines and does extra effort to make everything perfect. She's much into details and is always ready to support me with great ideas." "I had nothing but the written word and wanted someone to professionally typeset it, add graphics and make the whole thing visually attractive. Jovana did all of that and was quite patient with me through the process." I am an Upwork's Top Rated freelancer, InDesign specialist, and someone who's been doing this since before "content transformation" was a phrase anyone needed. If your project needs more than formatting or even just formatting done right, let's talk.