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Shahzeena K.
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Shahzeena K.

SEO Content Strategist & Writer | Web, Blog, Social | WordPress

𝐍𝐞𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐚𝐭𝐭𝐫𝐚𝐜𝐭𝐬 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞, 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞𝐬 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐜𝐥𝐞𝐚𝐫𝐥𝐲, 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐬 𝐲𝐨𝐮𝐫 𝐰𝐢𝐝𝐞𝐫 𝐒𝐄𝐎 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐨𝐚𝐥𝐬? I help businesses turn ideas, expertise, products and services into strategically planned, well-researched and professionally implemented digital content. I am an SEO Content Strategist, Writer and WordPress Specialist with experience across website content, long-form blogs, social media, content optimization and hands-on WordPress publishing. My work goes beyond simply delivering words in a document. I can take a project from research and content strategy through writing, SEO optimization, WordPress implementation and ongoing content improvement, giving clients one reliable point of contact across much of their content workflow. ✍️ 𝐖𝐡𝐚𝐭 𝐈 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮 𝐖𝐢𝐭𝐡 ✔ SEO website and service-page content ✔ Blog articles and long-form content ✔ Research-intensive and technical writing ✔ Social media and LinkedIn content ✔ Thought leadership and educational content ✔ Landing pages and conversion-focused copy ✔ SEO content strategy and topic planning ✔ Existing-content audits, refreshes and optimization ✔ Keyword and search-intent integration ✔ Internal linking, CTAs and content structure ✔ Editing, rewriting and proofreading ✔ WordPress content publishing and page updates 🎯 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐁𝐮𝐢𝐥𝐭 𝐀𝐫𝐨𝐮𝐧𝐝 𝐏𝐮𝐫𝐩𝐨𝐬𝐞, 𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 Before writing, I look at the bigger picture: 𝐖𝐡𝐨 𝐢𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐝𝐞𝐫? 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞𝐲 𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐟𝐨𝐫? 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐧𝐞𝐞𝐝 𝐭𝐡𝐢𝐬 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐨 𝐚𝐜𝐡𝐢𝐞𝐯𝐞? 𝐖𝐡𝐚𝐭 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐥𝐥 𝐞𝐚𝐫𝐧 𝐭𝐡𝐞𝐢𝐫 𝐭𝐫𝐮𝐬𝐭? 𝐖𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐭𝐡𝐞𝐲 𝐝𝐨 𝐧𝐞𝐱𝐭? Those answers shape the research, structure, tone, SEO targeting and calls to action. The result is content designed to work for both the reader and the business behind it. 🔎 𝐒𝐄𝐎 𝐓𝐡𝐚𝐭 𝐒𝐭𝐢𝐥𝐥 𝐒𝐨𝐮𝐧𝐝𝐬 𝐇𝐮𝐦𝐚𝐧 Effective SEO content should not read as though it was written for an algorithm. I incorporate search intent, topical relevance, keywords, headings, internal links and supporting questions naturally while keeping clarity and usefulness at the center of the page. You will not get keyword stuffing, unnecessary filler or unrealistic ranking guarantees. Instead, I focus on the fundamentals that strong content can genuinely influence: relevance, depth, clarity, authority, user intent and an effective content journey. 🧩 𝐂𝐨𝐦𝐟𝐨𝐫𝐭𝐚𝐛𝐥𝐞 𝐖𝐢𝐭𝐡 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 𝐒𝐮𝐛𝐣𝐞𝐜𝐭𝐬 I particularly enjoy assignments where the writer needs to research before writing. Whether the subject involves technology, engineering, healthcare, professional services, business or another specialist field, I study the terminology and source material carefully before turning it into content appropriate for the intended reader. I can adapt my writing for technical professionals, decision-makers, customers, students or general audiences without forcing every project into the same voice. 🛠 𝐅𝐫𝐨𝐦 𝐃𝐫𝐚𝐟𝐭 𝐭𝐨 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐏𝐚𝐠𝐞 Because I also work with WordPress, my involvement does not have to end when the copy is approved. Where required, I can help structure and publish content, update existing pages, implement headings and CTAs, add internal links, format sections and support the ongoing optimization of your website. This combination of strategy + writing + SEO + implementation is particularly useful for businesses that do not want to coordinate several freelancers for one content workflow. 🤝 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐂𝐚𝐧 𝐄𝐱𝐩𝐞𝐜𝐭 𝐂𝐚𝐫𝐞𝐟𝐮𝐥 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 I take the time to understand your subject, audience and objectives. 𝐒𝐭𝐫𝐨𝐧𝐠 𝐞𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 𝐣𝐮𝐝𝐠𝐦𝐞𝐧𝐭 I consider structure, clarity, repetition, evidence, tone and reader flow, not just individual sentences. 𝐀 𝐯𝐨𝐢𝐜𝐞 𝐚𝐩𝐩𝐫𝐨𝐩𝐫𝐢𝐚𝐭𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 Content can be authoritative, conversational, technical, educational or persuasive depending on your audience. 𝐒𝐄𝐎 𝐰𝐢𝐭𝐡 𝐫𝐞𝐬𝐭𝐫𝐚𝐢𝐧𝐭 Optimization supports the reader experience rather than overwhelming it. 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐭𝐨 𝐝𝐞𝐭𝐚𝐢𝐥 Terminology, grammar, formatting and consistency are treated seriously. 𝐑𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 I follow briefs closely, communicate clearly and respond constructively to feedback. 🚀 𝑶𝒏𝒆 𝑭𝒓𝒆𝒆𝒍𝒂𝒏𝒄𝒆𝒓, 𝑨 𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒆𝒅 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑾𝒐𝒓𝒌𝒇𝒍𝒐𝒘 If you need someone who can understand the strategy behind your content, research the subject, write it professionally, optimize it for search and help implement it on your website, I can support the process from idea to published page.

🇵🇰Karachi, Pakistan$15/hr100% JSS5.00 (1)Since Dec 2011

Earnings and projects

MRR (estimate)
≈$2.8k

An estimate from an earlier read

World#14,269 / 412k
🇵🇰Country#1,570 / 52.9k
Revenue, last 30 days
$3k

Last 6 months: $17k

World#12,591 / 412k
🇵🇰Country#1,399 / 52.9k
Total earnings
$30k

Billed in all: $32k

World#111,628 / 412k
🇵🇰Country#10,367 / 52.9k
Per project
$5.9k

$8.3k in the last 6 months

World#29,305 / 412k
🇵🇰Country#1,585 / 52.9k
Projects, last 6 months
2
0% fixed100% hourly
World#88,921 / 412k
🇵🇰Country#17,052 / 52.9k
Projects in all
5

Across 6 contracts

50% fixed50% hourly
World#266,044 / 412k
🇵🇰Country#41,894 / 52.9k

Earnings, last 30 days

$32.4k+$2.9k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$28k$30k$32k$34kOct 9Oct 24Nov 8

No data since Nov 5, 2026.

Skill rankings: Top 1% in Online Research

Ranked by MRR among everyone on Upwork with the skill.

  1. #25SEO-Based Website812 freelancers · 🇵🇰 #5Top 3%
  2. #66WordPress SEO Plugin1,529 freelancers · 🇵🇰 #10Top 4%
  3. #78Website Content4,202 freelancers · 🇵🇰 #5Top 2%
  4. #98Online Research8,217 freelancers · 🇵🇰 #13Top 1%
  5. #124SEO Competitor Analysis2,229 freelancers · 🇵🇰 #14Top 6%
  6. #160SEO Content4,229 freelancers · 🇵🇰 #17Top 4%
  7. #217Blog Writing13,251 freelancers · 🇵🇰 #14Top 2%
  8. #251Digital Marketing Strategy5,185 freelancers · 🇵🇰 #17Top 5%