Lovely Meliza R.

CRO Developer & Analyst | GA4, GTM, A/B Testing, Shopify, Wordpress

I help businesses improve conversions through CRO, analytics, and hands-on development. I am a CRO Developer and Analyst with 10+ years of experience building and optimizing websites across Shopify, WordPress, and custom web platforms. I combine data analysis, experimentation, and technical implementation to help clients identify friction, improve user journeys, and launch higher-converting experiences. My core strengths include: - A/B testing and experimentation - GA4 and Google Tag Manager setup, tracking, and analysis - CRO audits, heuristic reviews, and funnel analysis - User behavior analysis using Microsoft Clarity, Hotjar, FullStory, and Contentsquare - Experiment implementation and QA using Convert .com, VWO, and Optimizely - Shopify and WordPress optimization - Front-end development using HTML, CSS, JavaScript, React, and Node.js - Back-end development using PHP, MySQL, and Object Oriented Programming I have worked on ecommerce, lead generation, blog, news, listing, hotel, and custom websites. My work includes landing page optimization, product page optimization, checkout improvements, conversion tracking, reporting, and data-backed test implementation. I focus on practical improvements that are measurable, technically sound, and aligned with business goals. I do not just build what is requested. I help identify what should be improved, how to track it properly, and how to implement it in a way that supports better results. If you need someone who can research, build, track, test, and improve your website, I’d be glad to help.